To assess how close we are to midnight on the Doomsday clock in this age of misinformation I suggest we start a new index: "the bunker index". What portion of the wealth of media moguls and tech giant billionaires is going to making elaborate underground self sustainable bunkers for themselves and their families? Right now it is pretty high. It is not James Bond baddie bad. It is just kinda bad, because the incentive of the mega rich to switch from monetising information - giving you what you want to read or see - instead of actually informing - giving you the truth - is diminished with each and every bunker.