In M'Hamid El Ghizlane, a town bordering the Sahara, the once intermittent droughts are becoming longer, jeopardising the livelihoods of residents and centuries of culture and tradition. In this town, local people dress in white robes and plead with the desert for water through chants. Images tell these stories and show these impacts best. Images invoke emotions more than words, and that makes us care, and that makes us act. Imagery should be more frequently used as a tool to communicate the impacts of climate change to the masses.