Social media algorithms direct things that fascinate us to our attention. This is done by trawling your online behavior and overhearing your conversations and who knows how else they do it. But they do it. Because if monetizes your use of your phone - for them. Pretty lights, our favorite noises and pithy rewards. By directing our attention to what fascinates us social media is, with our permission, turning us into the equivalent of poker machine addicts. The only difference is the currency we spend making them rich is our time, and not our money. This idea is that you put down your phone more often, and choose to live your life to the live to the beat of your own drum, not to the shallow music that a couple of money makers in California are playing for you.