This idea is to let you know that ideas are subjective. there is no such thing as the greatest idea, there are just ideas that more or less poeple think are great ideas. This is just in the way there is no joke that is inherently funnier than all other jokes. For example: Two million people from 70 countries voted on 40,000 jokes in a 2002 study by Dr Richard Wiseman, of the University of Hertfordshire and the British Association for the Advancement of Science to find out the funniest joke in the world. Here is the winner: A couple of New Jersey hunters are out in the woods when one of them falls to the ground. He doesn’t seem to be breathing and his eyes have rolled back in his head. The other guy whips out his mobile phone and calls the emergency services. He gasps to the operator: “My friend is dead! What can I do?” The operator, in a soothing voice, says: “Just take it easy. I can help. First, let’s make sure he’s dead.” There is a silence, then a shot is heard. The guy’s voice comes back on the line. He says: “OK, now what?” boom boom.