Although still misunderstood, win-win relationships can be achieved through network marketing more easily than most standard business models (provided it's a good & ethical network marketing company to start with) . At its core, it's in the best interest of everyone to be satisfied & prosper (customer, salesperson, corporation). It can create a human chain of interconnected relationships on many levels where everyone can help each others and benefits from the other person's benefits as well (lower costs for the end-user, we get a small part of the percentage, company has new customers).