Change the way we advertise
I'm from the marketing industry and I am highly against the way we advertise at the moment. I'm totally up for a world where people don't get forced to watching and seeing advertising because it is everywhere. Actually you could consider this spam. TV is a good example for that.
Turn advertisement into creative information media that people can sign up for and we are back to fairness.
Businesses benefit from that and so do customers.
Also we should switch to digital media. The amount of advertisement I throw from my mail box straight to the bin every day is just outrageous. What a waste of trees!
I am the founder of an PR- and Design-Agency. And I don't like what advertisement is doing to the people and to nature. Think about it.