Advertising of women

As a start to counter the rising amount of eating disorders, I think/believe the heavy photoshopping (or whatever tool is used to edit pictures for the media) must either be monitored or be completly removed from advertising. People on the street see these images and strive to be like it, the problem is due to the heavy heavy editing, it's simply impossible to acheive! Unfortunatly because of the sheer fakeness of the image, some will end with eating disorders and may even pass away. I think/believe this will be a good start to help give the next generations a chance to see that healthy, not thin, is beautiful.

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  • The basic principle of morals and beliefs we all instill on our children on personal well being is at work here, not the fault of advertising, but the lack of parents being parents and guiding their children down a path of well being, the freedom to use whatever tool available to advertise is fine really, they wanna make women look all boney and ugly be sure to teach the child/children that is unhealthy. Taking away a tool for workers is the easy "blame the other guy" way out instead of looking within ourselves.

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  • I object because you are blaming the ad companies for other people's poor choices?

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  • Anonymous

    8 years ago
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  • Anonymous

    8 years ago
    I understand the comments about the personal struggle that is emphasized when talking about eating disorders... And this I agree with. :) Beauty is a thing to be taught, and parents are given the best opportunity to teach their kids this. However, some aspects of advertising women are opening problems that they cannot solve within themselves. One of these problems is the objectification of women in advertising. They are portrayed as weak (especially in contrast to male advertising, where the attractive standard is strength and independence), and often they are portrayed as the product itself. The product is, of course, some kind of object. For example, a woman's silhouette photo-collaborated into the shape of a beer bottle. Sure it works, you buy it because the ad turned you on... But the consequences are dire. Markers in the history of advertising leading up to this increase in female objectivity have been paralleled by the largest percentages of violence against women in all of human history. And we've even had the gift of feminism to try to prevent this. It's in the ads, and media. Anorexia and Bulimia are not the only side effects; that would be too easy.

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  • I am tired of seeing images of women distorted by editing tools. These pictures are presented as an 'ideal' which is deeply damaging to self-esteem. Furthermore these representations of women are disrespectful and limiting. As the media - through magazines, bill-boards, film etc surround us in the Western world it takes considerable inner resources to combat the constant onslaught of this weird projections.

    Hurrah for real women! Rejoice in their diversity, their ideas, passions, work and integrity!

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  • Anonymous

    7 years ago
    This is ruining girl's self confidence.

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  • I like the idea, but keep in mind that men are also exposed to this-perhaps less, but they are still under that light. My personal opinion is that, yes, parents should teach their sons and daughters true beauty, but I also agree with the fact that photoshop use should be kept at a minimum, especially when used in public spaces. I don't necessarily disagree with the use of makeup-as a feminist, I think makeup is a personal choice, and choice is what feminists believe in. But I do agree, definitely, that photo shop is a bad influence.

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  • I agree. The power to produce/distribute images - photos and videos - that become a model for the whole society, in the current social (dis)organization, is detained by a small number of corporations. Such images are spread EVERYWHERE. It is not up to the individual to choose keep her/his eyes closed or isolating her/him/their children from the real world around. It isn't an individual matter - choose to close your eyes; to turn off the TV, smartphone, computer; talk with children. Oh, come on, please. A man asked: "How in the world does this affect the state of our world today?" YOU are kidding us. Go study before talking nonsense.You need to understand that this is a SOCIAL issue. Society must, democratically, get control of production and distribution of images that become models of socially acceptable bodies. It is not ethically conceivable, if we're talking about CIVILIZATION degree, that some companies, in order to boost their profits more and more, monopolize and keep the power to dictate models of female bodies (just to remind: women's bodies are HUMAN BEINGS, PERSONS) increasingly dehumanized, causing health problems in large scale and even deaths.

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  • Anonymous

    7 years ago
    However many times I see videos about digital enhancement of female bodies for advertising and so on, I'm still shocked and then I still go and look at magazines and advertisements and marvel at how beautiful so many women in the world are. It's as if my brain won't believe what it's being told. And if I feel like that, despite being happy with the way I look, at the age of 33, then how much worse must it be for impressionable teenagers. When I walk down the street I never see these women of the adverts and magazines, and it's because they don't actually exist! Beauty certainly exists, but it's much more diverse than the Barbie doll image we're constantly fed, and that real beauty should be celebrated because it's part of our humanity. The make-believe standard should be erased, before it does even more damage to women and their self esteem. We only get to live once, as far as I'm aware, and we shouldn't have to spend it feeling inadequate.

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  • @000002291 That's like saying "It's not the crack dealer's fault that they snorted it"

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  • The problem with this kind of advertising is that we aren't even aware of what principles and ideas we are taking from them. Most of the publicity that covers our lives - and we spend an average 3 years just watching ads on tv, not counting all the other ways publicity gets through - is analysed by our subconscious, which only means it has a way bigger effect than what it would seam at first

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  • Photoshop is making many young girls feel like they cannot achieve that look and it's harming their self-image.

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  • i think you should look up the meaning of redundant progeny2501

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  • I have been working in the marketing field for the last 5,5 yrs. and always had a bad feeling about the part, where society gets strongly manipulated by all the "photoshop-work" that is done to only pls one - the customer. No matter about the consumer, i mean when it comes to truth. I had the feeling after all this time, that i am kind of not being honest to myself. I received the cancellation of my working agreement 3 weeks ago and started an education as kundalini yoga teacher in dec. 2014 - i will be finished in Oct. 2014 to start a new Life (already did:) and this principle is quite important for me to have laws that govern the truth, when it comes to marketing products (for pure profit) and not showing and telling the truth, when it comes to changing f.e. the figures and looks of women.

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  • I agree, heavy editing in any form that alters the reality beyond a reasonable expectation of the human form should be labeled or stopped altogether. It is mostly aimed at female consumers but males are also affected. Stop creating no win scenarios for the world.

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  • I object because really, if you were advertising a shirt, you want the model to look beautiful in the shirt. The image is, in a way, a piece of art. I know that in an ideal world we wouldn't edit any image, for the human body is beautiful. Unfortunately though, humans are incredible judgemental. If you see a tubby lady wearing a dress, you simply won't buy it. I agree with the point of a disclaimer, but to completely eliminate this, would also eliminate a lot more. I know this sounds harsh, but there are better ways to promote the point that the human body is beautiful than this.

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  • I object because we need to see this from an economic angle. Many people rely on the jobs they have as photoshop artists, and many of them have opened firms and companies about it. Also, in my opinion, this idea is very sexist. Why only "Advertising of women" with photoshop should be removed? Men and young boys struggle to achieve the same standards that the society has put up for them, the same way society has put up for women.
    And in the end, who is society? We are, and if we change our mind and viewings and educate our children in school and at home that the most important thing is to stay healthy, no powerful media can change that.
    Maybe the start isn't banning all airbrushed models, maybe the start should be in us, and in our education.

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  • I object because we need to see this from an economic angle. Many people rely on the jobs they have as photoshop artists, and many of them have opened firms and companies about it. Also, in my opinion, this idea is very sexist. Why only "Advertising of women" with photoshop should be removed? Men and young boys struggle to achieve the same standards that the society has put up for them, the same way society has put up for women.
    And in the end, who is society? We are, and if we change our mind and viewings and educate our children in school and at home that the most important thing is to stay healthy, no powerful media can change that.
    Maybe the start isn't banning all airbrushed models, maybe the start should be in us, and in our education

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  • I don't think it should be removed. I do, however, believe in putting up a disclaimer on advertisements stating whether or not the model has been altered and, if they have, an original photo or a link to the original photo somewhere in that ad.

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  • I think anyone who can object to this does not know how terribly it affects so many women. This is one of my biggest issues with modern society. Its damn near impossible for a women to love herself when all shes being told is how flawed she is and how far away she is from what she is expected to be.

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  • As of today, everyone is expecting women to have a perfect body. There is no reason for anybody to feel like they do not have the body they wanted. Really, this photo editing from photoshop and other editing tools should not be allowed for people to use those tools for making "the perfect body" for models. Not even for advertisements! And this is what is making women feel uncomfortable about themselves! So why would we want to use such a tool that makes others feel bad about themselves!? Even though editors know that it is going to make women feel upset about their weight!? That is just wrong! Magazines have unrealistically photoshopped models that pulls the rope that everyone should have the body of a model and yet, we humans should be able to realize that we are not perfect and we will never be. Can't expect everyone to have the same body structure because we are different and that is what is making the world balanced! Media like this should not be used illegally to make models more "beautiful" because models are beautiful without the Photoshop editing.

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