Disclaimer for airbrushed models

We all now know that seeing thousands of "perfect" body types in the mass media is having negative affects on young girls and more. Airbrushing as a practice should be discouraged when it transforms otherwise permanent features on models. A "mandatory disclaimer" to state that a model has had her physical body manipulated on a computer is a very simple step in the right direction to addressing the harm that we're causing.

Idea for the world


  • I object because airbrushed models are hotter than non-airbrushed models

  • Let's do this

  • We all have the perfect body. Its what we do with it that makes the true body

  • By choice, I am not exposed to a lot of pictures of airbrushed models, but I do see some photographs of them and they have made me feel bad about my body even thought I know that it is unreal and unhealthy. I definitely think that a disclaimer should be mandatory.

  • hentschel - i hope your comment is only a stupid provocation

  • @ anon - it is. world is full of wankers unfortunately.

  • i've seen a number of posts from hentschel that are unproductive and immature, i wonder if there is a way to limit his involvement? and by his involvement i mean the millions of forum trolls that i believe (but pray they won't) will destroy the credibility and goal of this site.

  • don't mind them this is a great cause

  • I object because it is what it is, most people are aware that models are airbrushed.

  • I vote up this idea because it is not so difficult to implement. More transparency is often more good than bad. I object to the other voter who didn't agree : just because you know it, doesn't mean that EVERYONE ELSE is aware, knowledgeable or smart enough of airbrushed or retouched pictures. You'd be surprised at the level of rampant ignorance in the world...

    "Maturity is when all your mirrors turns into windows". "We don't see the world as it is, we see it as we are".

  • I object because The people who are employed to do the airbrush touch ups are techinally artist. To censor them is to censor thier art and in turn free speech.

  • Is that technically censorship? It's not banning airbrushing from pictures, it's just stating that is has in fact been airbrushed. Similar to putting a warning label on cigarettes. Similar to saying drink responsibly on all alcohol ads. Similar to saying caution, contents are hot. You get the idea. It's simply reminding the public to live a healthy lifestyle (and not make stupid decisions). It may not always work, but it plants the seed in your head. It would be beneficial to have a disclaimer. What harm could come from having a mandatory disclaimer? A lot less harm than what is caused without one.

  • Manditory disclaimers always lead to further regulation.

  • Wait...OK, I understand what the message is and I am a supporter. But let's be 100% serious. Do you guys really think that putting a disclaimer on magazines and advertisements is going to make any difference at all? I really doubt it. Like, I'm an optimist most of the time, but this really seems like a waste of a lot of effort and complaining and moaning. I doubt that seeing that disclaimer would make a girl with an already low self esteem and poor body image (which is, let's face it, who you are concerned about). Can you really imagine that girl looking at any fashion magazine and seeing that and saying to herself, "oh, I feel totally better. These models are airbrushed."? I mean, seriously? Putting a disclaimer on advertisements would do about as much good as putting one on all Dragon Ball Z shows, or whatever it is kids watch these days. I think that something needs to be done to help girls, and boys for that matter, who have low self esteems, but this is just ridiculous. Assuming this is even implemented, which I am almost sure it won't, it will do nothing to change what you want to change

  • I object because This website is not for such petty concerns as imposing a legislation stating that airbrushed models must be disclaimed as such. They'll make the font microscopic just to abide by said legislation, as they already do for so much other legislation, and the impact will be null. You must understand there is an underlying problem here... We must socialize women in an honest and realistic environment, teach them to respect themselves and they will be equipped to identify these ads, and the world, for what they are - no more, no less. Apparently we've failed to correctly socialize our young women as such, or this would not be an issue at all. Plus, with technology growing as it is, and every generation being more comfortable with it than the last, our young women will become increasingly used to such tawdry advertising, and understand it is no more than that. If they don't, well, that's the parent's fault.

  • Boy that relaly helps me the heck out.

  • I've broken two of these now, each tailsng about 7 to 8 years. The weak point is if you stand on it on even a slighly uneven surface (like one wheel on a kitchen rug and the other two wheels on the tile floor), the stem on the wheel caster will snap off and break. Because it is plastic and weight bearing, the caster wheel stem cannot be repaired. I've searched for a replacement caster, but it seems difficult to find an exact match. The step stool works ok with just two wheels, but doesn't roll as nicely, and I think it won't be long before another wheel snaps and breaks. I'm thinking of buying the all steel rolling kick stool. This model is almost all plastic material.

  • I understand the idea, and I would support it... But why allow the ads to be so manipulated in the first place? UK finally banned misleading ads not too long ago. The American Medical Association has proposed the same thing over and over again for the US, but no action has been taken... whatsoever...

    I think instead of disclaiming, there should be restrictions on how much photoshop can be used in an image - prohibiting manipulation of people in images.

    And to the douchebag who commented 3 months ago, "I object because airbrushed models are hotter than non-airbrushed models", what makes you think the homogenized sense of beauty is what makes a woman "hotter" than someone with natural, unique beauty? Even so, is that worth the increasing rate of girls becoming anorexic (killing 1 of 5 diagnosed), bullemic, depressed, losing self esteem, and worse?

  • Great idea-- simply because depression is an illness that is preventable and should be addressed. And I would like to point out that some voters don't understand the proposal; this is not a limitation of freedom of speech it is to combat false advertising.

  • Let's make the airbrushed models disclaimer as big and as ugly as the warnings on cigarette packages, until we eliminate advertising that is

  • Only in advertisements, art should not be hindered with.

  • I'm for truth in advertizing. I agree with GD000001192. And would like to add that there should be a symbol or a logo that looks like a paintbrush that takes up a designated percentage of the airbrushed photo. Perhaps .5% or 1% with a minimum pixel size of 15x15.

  • I object because do we then outlaw make-up.

  • I agree with GDSupporter1's idea of adding an icon to indicate that it has been air-brushed. Someone brought up the point that everyone knows that images in the media are air-brushed, but I beg to differ. Children, particularly young girls who tend to be exposed to these images more frequently, think that these idealized people with "perfect bodies" are an example and that's what they should look like, when in fact, it's one's uniqueness that makes them beautiful. It seems to me that adding some sort of obvious disclaimer would do a lot of good, and really who is it hurting? Touch-up artists would still have jobs, and actually get credit for their work; it could change the opinions of lots of girls and boys who think they have to fit into a certain mold. This is a movement that is simple, but powerful, and one that we must support.

  • I object because there's lost of other big problems in the world to take care of a simple thing like this

  • Well, for sure it will be always other problems to solve. However, saying that won't solve anything. I think it's better try to solve one of them, even if it's not the most important, than keep doing nothing.

  • First of all, you would still have the freedom of speech, so unfortunately for the creator of this idea, it wont pull off. What people choose to do to themselves is their choice. Or even the way they choose to portray themselves, thats their choice as well. You can't force someone to do a certain picture a certain way because that's the way "you" would like to see it, Then we would have a bunch of dictators running around instead of honest good willed constituents. While we may agree with the cause of this article, and find it demeaning towards our women, the goal is unreal and wont be accomplished.

  • I object because disclaimers are just a means of allowing the deception to continue, air brushing should be prosecuted under the false advertising banner and severley punished

  • I agree that photo-shopped models are false advertising. The advertisers need to fess up to what they are doing. I only found out that the computer manipulation makes models look thinner this year. Putting it out there reminds people to say to themselves, "this is not real". Advertising is designed to persuade us to buy products. That puts it into a different category than art/cinema.

  • I propose everyone teach the children the difference between healthy and unhealthy and take responsibility for what we teach them to follow, we are the role models, we allow our kids to buy these things, why? because they want it !! why? because we taught them it is okay. opting for the easy route of "Banning" something is doing exactly what we all despise. I really hope i do not need to explain that.

  • I object because it has no relevant output. The problem is low self estime and overated importance to looks.

  • I object because are you kidding me, turn off the damn tv and put down the multi media print. How in the world does this affect the state of our world today? This suggestion and the number of votes it has speaks directly to how out of touch we as a people are and how unconscience and asleep we are unbelievable!

  • I agree with this action as the media portrays a false and unreachable image for the average girl. This causes depression and a terrible feeling of inadequacy that I would not wish on anyone. People claiming we can 'just turn off our TVs' are wrong, deluded and are clearly a male who doesn't see the images of women the same way these young girls do. Should we have to turn off the TV and isolate ourselves to be happy? Of course not! How about instead of that idea the world embraces us for who we are! Works with us and brings out a true perception of beauty - EACH AND EVERY WOMAN IN HER OWN RIGHT!

  • I agree with this action. It's easy to dismiss harmful behavior when there doesn't appear to be any direct physical harm done to an individual or group. But that doesn't make it innocent. We need to start paying attention to every action and how it affects others and ourselves. We - men and women alike - need to stop contributing to sexism and stop allowing any amount of denigration of women to happen in any form and at any level.

  • GD000001993, there are lots of issues in this world. I really don't think that there is much you can do to stop other things or issues, like most armed conflicts. Honestly, if you can just help to resolve one problem, the world will be better for it.

  • People being exposed to this every day has a great effect on girls self esteems.

  • People should learn by what they're doing does much more to the world than money making.
    It destroys lives.

  • I object because this can only lead to disclaimers on everything. Like for example: guy wearing thick soled shoes, not actually 5'6''. I see this as only distracting people from the issues that really matter like everyone becoming nudists.

  • And we should post signs advising that water will make you wet and cheeseburgers will make you fat and that your pants are too tight for you. At what point do we give up any hope that people are or can be made smart enough to realize that objects in mirror are closer than they appear and just bubble wrap them for their protection. Didn't feminists used to decry the infantilization of women. Now folks want to infantilize everyone (for their own protection).

  • I think this makes sense. Young women obsess about their bodies and become anorexic or bulimic trying to make their bodies look like these fake models. NO ONE has the perfect body depicted in magazines, ads, etc.

  • I submit that non-airbrushed models are hotter than airbrushed models.

  • we are all beautiful In every shape and color that we come from…….. Air brush or not as long as we are good people to one an other that is all that matters.

  • Why not just keep it real? Real people are a heck of a lot more interesting to look at in all shapes and sizes and colors. Photoshop manipulation just makes people look unreal and airbrushed. Like plastic surgery - you can do a little and pull it off, but if you over do it - it looks like your fake.

  • I think this is a fantastic idea. Make the media at least own up to what they do and the sociological effect of their depictions of women, their bodies, and their sexuality.

  • It should be mandatory to disclose airbrushing, as it should be mandatory to disclose anything that is not true.

  • A "mandatory disclaimer" is a band-aid, and, to be honest, probably wouldn't work. The mandatory ingredients listings on foods and posted in fast food chains have done little to curb the eating of junk food. And what would follow a mandatory disclaimer? Having announcements at every fashion show that declares, "The models that you are about to see are real but do not have typical measurements"?

    If you're trying to protect your kids from cutting themselves, you don't mandate warning labels on every knife, blade, or pair of scissors manufactured, you teach them about reality. The onus of this isn't with the advertisers who are generating the unrealistic images; currently, that's their job. The responsibility belongs to the parental figures who should be taking ownership of giving their kids a clear picture of the real world.

    I don't have a rabid First Amendment attitude about this matter - for example, I love that some music can be labeled as "explicit", allowing for both better consumer choices and artistic freedom. But this mandatory disclaimer proposal would be as effective as the "Professional Driver on a Closed Course - Do Not Attempt" warnings that are ubiquitous and ignored on every automobile spot you see today.

  • More toxic than tobacco...needs a label

  • Regardless of the source of body image ideals (culture vs. evolution), wouldn't the prohibition of making older models look younger and slimmer simply drive the demand for younger, slimmer models? If Photoshop stops sneakily making middle-aged women look like teenagers, wouldn't they simply be replaced by teenagers? I disagree with the prediction that reducing Photoshop retouching would result in more natural-looking adult bodies in media. (Wouldn't we also need a disclaimer that says, "This model/actress has had 20 plastic surgeries?")

  • I agree with this, women are most beautiful naturally, without make-up & accoutrements.

  • we've taken this idea of beauty too far and it's causing problems across social strata and gender lines - women worry that they might not be attractive enough and men worry that they cannot live up to the manufactured image of masculine attractiveness.

  • The worldwide standard should be for full disclosure. Anything else is a fraud. If one wishes to view a hot model there will always be places where a customer can go to see them.

    But what the most moral entities will do will be the right thing. And if there is a disclaimer then I am more likely to patronize that business over one that does not show the notation.

  • This should be mandatory

  • Agree

  • I met a 12 year old girl a few days back who does nothing the entire day but obsess about her looks and wants to be slip and 'hot' like the models on TV.

    We need to stop creating such unrealistic images on impressionable minds ... it leads to young girls thinking they are not beautiful. Their self esteem is lowered by the second. EVERYBODY IS BEAUTIFUL AND PERFECT IN THEIR OWN WAY. The media needs to stop creating a bar as to who can be termed as Beautiful.

    Such images also leaves an impression on the male population, where they are ONLY looking for such perfect beauties that DONOT exist in the real world!

    A disclaimer should be added and followed by the media. But besides a disclaimer, the media should be banned altogether from manipulating beauty. People should be shown the way they are

  • Awesome; great idea. <3

  • This is not fair to for our women and sets an unrealistic goal that can never be achieved. It also put an undue expectation on our women and they live their lifes becuase of the pressure from the images crated by the media.

  • it's a non reality & girls and women should know that images we see are art interpretation & not real. Though it can be hard to tell the difference a disclaimer would help with this and may also encourage celebs to go without too (or maybe not!) but at

  • it needs to be known that these images are a non reality. We can't have girls and women comparing themselves against...what? an artists interpretation of a model. It should be labeled clearly. Perhaps the photoshop artist might get a mention (as they put in much more work than the original model did anyway!) Also celebs may be less lightly to be airbrushed if theres a disclaimer (or maybe not!)

  • A year ago GD000001469 (United States) stated that they objected because it is pointless as they would make the writing so small you wouldn't be able to see it. That is in fact correct and along with mandatory disclaimers the mandate would state how large the font must be etc in order to abide by the law. They also suggested that we have failed to 'socialise young women in a realistic and honest environment and teach them to respect themselves anyway'.

    Sorry but what a pile of hogwash that is. If that is the attitude we take then no real change can ever take effect. To simply socialise them is akin to saying 'aww heck, women can't vote, oh well, let's just demand that we socialise them to an honesty and realistic environment where only men can vote. The feminist movement fought for equality and yet here we are in the 21st century and still women aren't able to be who they are and seen for who they are and portrayed flaws and all in media and be seen as HUMANS. It is more than simply being seen as beautiful, it is being seen as human and not the product of 'we have to comply and be altered' and subjected to that. The act of being manipulated and altered is oppression towards women.

  • This is not to outlaw anything, this is mearly a notice that will let the readers know that the women portraid have been altered to suit an ideal.
    This WOULD make a difference because young men and women would be more AWARE that the highly objectified stereotype IS NOT real and should be viewed as "art" at the most. And I highly disagree that most people know that models are airbrushed - very young children are subject to these "sexified" adverts on a daily basis. And yes, we as parents have a duty to inform our children, but as we know - kids dont listen. Back our statements up by putting a disclaimer on it.

  • From a Commercial Design point of view I don't think I've ever had an image publishing that hasn't been manipulated. I agree with all the negative comments (lame and artistic), but, I believe that freedom of information should be asserted in a disclaimer on every image. This is a very evocative subject that does affect millions of women and men and their self image, to assert the contrary is completely delusional.

  • change

  • This is an excellent idea which no sensible person could object to.

  • Agree. The search for the impossible attainment of physical perfection leads to massive self-esteem issues and unrealistic expectations of self. This can lead to eating disorders, emotional distress and self-harm. It becomes harder and harder in the developed world to be content with what we are and what we have due to the power of the media. Yes everyone "knows" they're airbrushed but the eye believes what it sees and it makes a huge negative impact when we (most of us) don't live up to that ideal.

  • They must to inform people that the image contains airbrushed models.

  • A good idea. A start. One piece in a big puzzle.

  • Thank you for this idea! This has been a great example to share with my girls, and to let them know that no one is that flawless. A mandatory disclaimer on all advertising should be given when any type of distortion is used!

  • Excellent idea! I think banning anorexic models is a great idea as well.

  • I feel that there should be a disclaimer at the bottom of the screen so moms can point at it for their daughters

  • People who disagree on the basis that the underlying problem lies in women's education are missing the whole point of this great idea. The problem is not women. The problem is not education. The problem is the emphasis the whole world puts on beautiful bodies, both male and female. If a woman learns to identify and ignore these ads, does it make the problem go away? It only makes rebellious women who challenge the status quo but fail because in the end, if the whole world doesn't support them they are simply outcast feminist punks no one cares about. I completely support this idea and would probably spill blood for it.

  • This is absolutely imperative, as young girls grow up with significantly lower body images than boys. If advertisers refuse to recognise real women's physiques, then the least they can do is own up to the major manipulation they do to make us all look like Barbie dolls.

  • I 100% agree with this idea

  • This is a very good idea. Many women (young and old) are developing eating disorders and other mental health issues because their trying to fit into this mainstream idea of perfection. It's time people know that these images are not real.

  • Yes. This is perfect. The "imperfect" will become more norm and beauty as is will be appreciated. It's way more fun to do yourself up less anyhow :) More time for other things.

  • I agree

  • Airbrush all you want, but add a disclaimer stating as much.

  • I agree

  • I totally agree with the disclosure of airbrush models on advertising that is only creating false hopes on our kids

  • just like for cigarettes and probably GM foods....i see young girls every day suffering from this

  • Has anything happened to advance this cause? I have just found this site today. This is almost 2 years old. I hope there is something tangible in the works to get the pushed through.

  • This is a fantastic idea. Im a mother of two daughters and one son...I myself have always battled with body image, although Im in shape and healthy. I don't ever want my daughters to have unrealistic expectations for themselves or my son to have them of the women he will one day date and marry.

  • You can't ban the magazine from the airbrushing, but you can't start affecting magazine/ publishing norms, but enforcing a mandatory disclaimer. Already, because some models have died from anorexia recently, more and more fashion houses are starting to employ healthier models. What we need is a healthier idea of what beauty is. I think before you jump on this and respond, talk to someone who has felt body shamed by looking at an airbrushed model and thought to themselves this is what I should look like, this is what beauty is, when it's not even real. Try to understand how it has affected their psyche. If you choose to be open and respectful of people and why this hurts so many men and women, then you can experience the true beauty of the world, compassion.

  • I vote for the children and the teens who are growing up and seeing these images and are too young to realize that the models aren't real. Just because you people who object know the difference, doesn't mean the next generation knows right off the bat.

  • I object because putting a disclaimer won't change the way models look. Seriously, if people want it to stop it should be banned altogether.

  • In my opinion, airbrushed models of clothing brands advertisements should be the one being the matter. We need to minimize the topic. The word 'Model' here, is it addressing people who are posing for advertisement, or people who are walking on the catwalk? They're both 'models', and their physical appearances are manipulated not only with computer software, but also with make up.

    Well, it's advertisement. You need to look presentable to perform in front of a lot of people. A little bit of editing with the lighting or background is fine, but heavy editing that transforms a face to another - NO.
    ...unless you're making realistic models for videogames and/or cartoons.

  • Support it completely. So harmful for us and the younger generations

  • Please do this. it makes only good sense.

  • An excellent idea! These Air-brushed images are the reason we have so many complications with anorexia, bulimia, body-image disorder, etc... :(

  • Good idea!

  • I am fine with taking off a scar, temporary blemish etc. But the complete overhaul could use a disclaimer. Truth in advertising.

  • People should be who they are


  • Yes I agree. I am tired of seeing images of women distorted by editing tools. These pictures are presented as an 'ideal' which is deeply damaging to self-esteem. Furthermore these representations of women are disrespectful and limiting. As the media - through magazines, bill-boards, film etc surround us in the Western world it takes considerable inner resources to combat the constant onslaught of this weird projections.

    Hurrah for real women! Rejoice in their diversity, their ideas, passions, work and integrity!

  • Advertisers should ALWAYS have to admit to manipulating bodies in order to sell products!

  • i would like to see this disclaimer. very much.

  • I want to know when I am seeing a real body or an unreal body.

  • As a mother of one daughter and two granddaughters I wholeheartedly support the idea of a mandatory disclaimer which should be in very visible print

  • This is not a "simple problem". It's a HUGE one. The young people these images affect are the future of our society. But not just that. They are real people, with real self esteems, that are being brainwashed to think that they are inadequate and aren't "normal" looking. Their self esteems and views of their role in society are greatly altered by the images they see on the covers of magazines, advertisements, movies, music videos, ect . These images are everywhere. It's not just an advertisement. It's a constant reminder to the 12, 17, or even 20 something year old girl struggling to think she's pretty that her normal body is not "adequate" by America's standard. I'm 27 years old, and it wasn't until about two years ago that I realized real women aren't suppose to look like unhuman freaks of nature. Until I realized this I was extremely insecure. Never thinking that I was thin enough, pretty enough, or worth any man's attention. And you know what? There is nothing wrong with me! But these stupid images brainwashed me AND my (now ex) boyfriend into thinking that I had to look like the edited photos of Adriana Lima to be beautiful or desirable. I found an untouched photo of her and showed it to him, and he said, "Oh, wow. She's still pretty. But she looks...different. Not what she looks like in her other pictures." From then on he stopped his babbling about how ''perfect" she was. I don't think it's wrong to wear makeup. I wear it when going out or when I want an extra pick-me up. Anyone can wear makeup, it's not an extreme body dis morphism. It's something that is around everyone in real life, everyday, and doesn't have to be permanent to achieve. You can see it face to face and know that it's fake. In fact I go without makeup more than I wear it! But when I DO wear it, people know that it's not EXACTLY what i look like. I only wear enough to enhance my natural features. But men and women who see these images DON'T know what is real and what's fake about them. I know with the utmost certainty that if I were a model I would NOT want my photos touched up. If they were, it would basically be the media telling me I wasn't good enough. Thank goodness I don't look like those women. I'm natural, normal, and perfect just the way God made me! Haters- go ahead and rip all you want. You are those brainwashed men and women I was talking about. Most of you shallow, and childish in your thinking. Disclaimers on these images are a great idea. I'm all for it! Lets take back our beauty for what it is, and should always be! :)

  • go for it!

  • Go for it!

  • BAN airbrushing, don't just disclaim it, you really think girls are going to pay attention to the fine print?

  • This is a great idea, one that is long overdue.

  • I´m in! As far as we print health warnings on tobacco packages it is also necessary to tell people that these artificial bodies aren´t real! Because they are intended to look natural it is a real danger for esp. younger girls that they start to think they are ugly themselves. In the end all these "perfect" images are definite lies! And people should be told they are lied at.

    On the other hand: When we start with this, we could also change the whole advertising business. Because most ad´s are lying! The clean, shiny car running smoothly on an open road into a marvellous landscape, sun shining brightly, no traffic at all - is nothing but a big, fat lie! So shouldn´t we have a disclaimer for that, too?

  • Fully in support. What is being done is sick - from black models being made to look white to women with beautiful bodies being made to look like barbies. Stop it all together, I say.

  • I object because women are already sexulalized enough. We need a break.

  • I object because women are already sexualized as it is. We need a break.

  • Yes! Mandatory!

  • the industry shows how not to love your real beauty instead how to cover up your real beauty and showing that's "beauty" =(

  • Yes...and here is a great documentary...http://www.covergirlculture.com/wp-content/uploads/PRESS-Release-CGC-April2012-opt.pdf

  • As a mother, as a woman, as a photographer, as an artist... I think anytime a photo is heavily altered, it should be noted in their citation. Some things are very obvious when airbrushing occurs, but I think altering beautiful bodies sets a poor standard for both men and women to compete with. People tend to think the women in their everyday lives should actually look that way and women are frustrated when they can't keep up. The human body is beautiful and wonderful! If you want to create your own body for advertising; good! Do exactly that. Consider it a cartoon, not a real person.

  • More realistic body images for us all would be great!!

  • This is an excellent idea. Young girls, and mature women, are negatively influenced by these unrealistic representations. Why hasn't anyone thought of this before? I support it wholeheartedly.

  • I think there a lot of other dislaimer that need to be added... this one is a good start....

  • Totally agree with this idea. Let's bring some honesty into this industry.

  • Great idea.

  • I would have to agree that this Disclaimer should be mandatory. I think a similar disclaimer should be put in all pornographic fields as well stating that the events that occur or not real and that it should also further state the negative side effects of it , just as it would on a carton of cigarettes. Awareness is a huge step in the right direction. I vote yes on mandatory disclaimers.

  • and hentschel from Canada...You obviously have been so deprived of real human contact and interaction that you are completely devoid of what it means to be human, have flaws and understanding the concept of seeing imperfect people perfectly. I hope you have a huge wake up call one of these days and change you mind and see the value of what is real.

  • First off, I would like to share a message with those that "object" to having a disclaimer - YOU are part of the problem. By objecting you are proving exactly everything that is wrong with our society and our skewed/fallacious perspective on what beauty is. Please, I advice to take a look at yourself in the mirror, and look at everyone around you, and try to say what is beautiful and what isn't. This mentality is fake and dangerous. So please do yourselves a favor, and learn how to be a good human being, because your comments prove otherwise, and are holding us who give a shit about making things better -- from progress.

    Just like cigarettes have mandatory disclaimers, so should airbrushed images shared on the media.

    This skewed standard of beauty controlled by the media encourages/promotes/causes:

    -Racism (yes, models of color are lightened MOST of the time they get airbrushed, as a former model I have noticed this many of my photos and colleague photos).
    -Ignorance (Mainstream media is doing a great job at brainwashing people, especially young girls forming their persona. Ignorance is what happens when instead of educating and fomenting the youth's intellect, these young girls are being fed the idea that outside beauty [as depicted on the media 24/7] is what matters.)
    -Superficiality - (young girls thinking that they HAVE to look a certain way, if not, many end up with insecurities, eating disorders, mental disorders - in which some cases end up in suicide).
    -Miserable lives - (when people get caught-up in this FAKE image, from getting plastic surgeries to not being a good student/good parent/good person because they think their beauty is the main priority)

    I am very excited to have found this site, and I wish to communicate with fellow activists to make this case louder, and finally have disclaimers in airbrushed media.

  • We need to accept who we are people/women are as perfect and not make an unrealistic model that no one can ever measure up to, causing so much suffering. Let's celebrate who we are!

  • I think we should do away with airbrushing all together. The human body is a work of art and does not need improvement.

  • This images are not real. Real people is what we need in magazines, ads, etc. That will make everyone more self-loving and not trying to be something that is unreal and causes sickness like anorexia, bulimia, lack of self-love.

  • There is no harm in having a disclaimer. You still can see the altered image.

  • There is no harm in having a disclaimer. You are still able to view the altered image.

  • This certainly needs to be done for the sake of the sanity of all men and women, who shouldn't have to attempt to become something that is impossible.

  • Wonderful idea.

  • Wonderful idea

  • There needs to be a disclaimer!!!

  • As a woman who has battled body image disorder her whole life, I think this is a great idea.

  • It is essential to have these disclaimers. Women compare themselves to these unrealistic images and feel inadequate. Men see these images and compare their women and find them less "perfect." This fuels eating disorders, depression, and judgments based on lies.

  • Yes.


  • I definitely think there should be a disclaimer. Most young girl do feel bad about their self esteem after seeing images of women in advertisements. That alone does not make them clinically depressed just constantly discouraged. It affects older women, too. We, and I'm speaking as a former very insecure teen and a current healthy, smart marathon running woman who still battles those media images, like to believe most of these images are airbrushed but it would be awesome to know for sure!
    Also this isn't good for the guys either. They need to feel confident in knowing what a real woman is.

  • I looked up a defintion of the word "truth", and came across this: "something factual: the thing that corresponds to fact or reality." Not being able to distinguish between what is factual, or real, from what is not, can confusing, or disorienting, and could set up an individual to be mislead, especially as it applies to the physical appearance of things and people. As regards the idea of requiring "mandatory disclaimers" to alert, or warn people that digital manipulation of the human body was performed on an image, I believe it could help prevent so-called "consumers" from being victimized by ruthless advertising in the areas of cosmetic products and surgical procedures, fashion, pharmaceutical products for weight control, and other markets promoting the dubious benefits of “personal improvement” products that rely heavily on the purposeful and deliberate mis-representation of the human face and body to increase profits.

  • Not sure if it could really be done, but I'm glad for the subject being addressed. I'd love to see disclaimers. I think some of the comments here show how much people don't realize the power of images and the effect that they have on us as individuals and a society. We are all being denigrated by the distortion of women's images. Thanks for bringing this out!

  • Yep. Fabulous idea. No brainer, really.

  • hentschel = clueless And/Or hentschel = insensitive And/Or hentschel = "what an ass!"
    And/Or hentschel = very low IQ
    And/Or hentschel ..... thank you so much for illustrating why this idea is a good one!

  • I'd like to know why that user's comment is allowed to STAY here. Mine in response wasn't polite but that's kind of my point.

  • Yes, let's do this. Business and advertising interests are wanting power over everything from your wallet to who our representatives should be.

    Not that you asked, but:
    Let's take them down a notch with this, then progress to opt-in instead of opt-out privacy policies. Neither my mind nor my data should be fooled with, seems to me.

  • We have the right to know the truth. Just a disclaimer is good enough and is not that difficult to implement.

  • This would allow for distinguishing natural from fake. Great idea, but I would actually do the same on ALL published images, not only on advertisements.

  • I feel people have the right to know if what they are seeing is real or not. simple as that. Manipulation of reality is just not right. If not for the body types or esteem issues but just for telling the truth. I support the idea.

  • Great idea. Many people don't realise that that sort of manipulation has been done and it DOES affect the way we women and girls see our bodies. Of course it does, it's meant to make us go out and buy stuff to look more like the Barbie doll images we see. Claire, London.

  • Agreed.

  • I agree, as a woman who has seen models being idolized for years for their thin bodies and now seeing young girls being influenced by what they see on magazines and becoming depressed and literally dying to be what is considered perfect. Life isn't about how thin anyone is.....

  • A mandatory declaimer would be a good start!

  • It's not about cencorship, a simple disclaimer will not affect the 'art' created. I may however, raise awareness of the unrealistic expectation women feel they have to live up to in order to be desirable to males. Those of you who are complaining that this idea ruins art, have to think with a little more compassion for the effect that being bombarded with such art every day has on a woman's psychological health. The research is out there. What's worse? A tiny disclaimer, or the rise of mental health issues such as eating disorders and depression.....

  • I'd support this idea because those viewers should be aware that this is not real. It is not a real image to aspire too. I have no issue with those that perform this art but that is what it is, a type of art, fantasy, and it should be labelled as such where it is possible for people mistake it for real.
    False aspirations can do people a lot of harm. Especially young women who see images of models as role models. To set an incredibly high bar for them that is not achievable for the vast majority is ultimately destructive. That is my point. That people who produce anything (images, sausages, BB guns or condoms) should have a social awareness about what they produce and educate people to their intended / designed use.

  • Agree

  • To all the guys out there who think this is a stupid idea...if you knew a fraction, just a small fraction, of the young women I know, of all the women I know, who suffer from low self-esteem, think they aren't good enough, spend their days feeling like they will never be loved or appreciated, because they don't, can't, will never look like these fake versions of what "the perfect woman" looks like - you would be as angry as I am. Airbrushed models may be "hotter" as one commentator said - but try to have a life with one of them. Men who want perfection in appearance (only) should look at their own imperfections. How many guys look like airbrushed MALE models? And how many women love them anyway. My guess is a lot of you will say who cares...well clearly you don't. When girls starve themselves, or damage themselves in a variety of ways, or spend money they don't have to try to please you, or are so bombarded by these images that they live in constant depression over it, then my suggestion is that you continue to drool and masturbate and dream of that perfect woman. You'll die alone. As you should.

  • hentschel, that is why your only dates are with magazines...you should laminate them.

  • Personally, I think that seeing perfect apples in the supermarket every time we shop is not helping the matter. Children shy away from blemishes and irregularities thinking they will be horrid in some way,e .g. poisonous, taste horrid etc. So it's not just airbrushing, it's a culturally wide-spread problem

  • I object because, as people have stated in the comments, they feel bad about their bodies even though they already know that an image is manipulated, so re-stating something they already know would not make a difference to their self-esteem. I would also object to preventing artists from manipulating photographs of people, because I would rather see aesthetic images in publications than realistic images (for the same reason that I would prefer to read fantasy novels and science fiction rather than political news or market reports.) No-one is stopping you from creating publications that don't use manipulated photographs, if you think there are enough people who would prefer that.

  • I object because, as people have stated in the comments, they feel bad about their bodies even though they already know that an image is manipulated, so re-stating something they already know would not make a difference to their self-esteem. I would also object to preventing artists from manipulating photographs of people, because I would rather see aesthetic images in publications than realistic images (for the same reason that I would prefer to read fantasy novels and science fiction rather than political news or market reports.) No-one is stopping you from creating publications that don't use manipulated photographs, if you think there are enough people who would prefer that.

  • Airbrushing creates unfair expectations of women. Not only young girls become victims of this as married men and men in general, become dissatisfied with their partners causing the break up of many homes which ultimately impacts on society in general. Airbrushing also leads to many resorting to plastic surgery and or eating disorders in an attempt to meet the unrealistic demands made on them by people who are ignorant of the practice.

  • yes

  • yes

  • I hate the fact that corporations are promoting a false sense of beauty and cheating consumers. Big corporations today find it fashionable to talk about integrity and character and compassion but don't live it. These ads show the REAL character of these companies. They also find it fashionable to talk about philanthropy and community building but are characterless on the other side. It's not just with how they present beauty but it goes beyond. It is epidemic and proper regulations are required to stop it.

  • Hentschel = empty upstairs

  • Joe Moulton votes absolutely YES!

  • Totally agree with this, it's the least they can do

  • yes

  • I fully support this!

  • I think it is important to society that we show real people rather than these over-edited versions of people. These images make women feel hideous and it makes men expect women to actually look like these big-eyed, shiny, plastic-skinned creatures who are so thin and tall that in reality they wouldn't be able to stand up successfully. It makes men want the impossible and women want to be the impossible.

  • I guess it’s not fair... they look better, but it’s a lie. At the end of the day it is the effort of the woman which shows the effect on their body and gives them the real happiness but not the Photoshop.

  • Stop selling lies. Stop the distortion of beauty. Stop setting unreachable standards for beauty.

  • I am definitely for this!!

  • Yes its true and as a society we need to do something about this

  • I agree because airbrushed ads without a disclaimer should fall under false advertising

  • They do need to state the pictures have been photoshopped! Nowadays I don't trust picture anymore; to many tricks out there!

  • I agree. This unrealistic state of perfection is a huge contributing factor in the epidemic of eating disorders and low self-esteem.

  • Hentschel: you only think they're hotter because it's been fed to you your whole life.

  • Cigarette warnings may not keep people from smoking, but they certainly bring awareness to dangers of nicotine... so I'm guessing that airbrush disclaimers would bring awareness to "fake" beauty and relieve girls of some of that feeling they don't measure up!

  • Great idea, I vote for it.

  • I agree, Airbrushing models is creating the wrong idea of what normal and healthy bodies should look like.

  • This is a must! It is really just lying

  • I think this is a beautiful idea. More women need to know that they are beautiful just as they are.

  • This is why suicides happen. People think that these models are real and perfect, but they don't realize that they're just a figment of a computer's imagination. Coming from a 15 year old girl who isn't the prettiest or thinnest who's seen a few people take their live because of not being perceived as beautiful and perfect. In reality, society is the ugly one.

  • This is brilliant, I think you can't avoid airbrushing in the industry but a disclaimer lets women, particularly younger girls know this isn't what was actually photographed.

  • Brilliant Idea. When girls who haven't even reached puberty yet are suffering body-image issues which lead to all sorts of harmful behaviours like eating disorders, I think we should take that as a big fat sign to act. Transparency through declaration of physical manipulation would be one incredibly helpful step in the right direction.

  • this is important

  • Sadly, the problem is an "effect" on young girls. Affect is a verb meaning "to alter our change" or a noun referring to a person's mood, but an effect is the result of something else, like airbrushing.
    This disclaimer is a necessary step to rebuild some reality for young people (mainly girls, but also men, viz. Axe commercials, etc.) to understand that advertising exists to sell, and these youth are being sold on this unrealistic body image.

  • Everyone stop whining about hentschel, they're entitled to their opinion.
    And I think this is a great idea!

  • Love compells me to vote for this, the love natural beauty, the love of my own imperfect body & for the love of God we need to stop projecting false images of unattainable beauty & celebrate that which is real & authentic.

  • My perception of myself changed drastically when I put down the magazines full of airbrushed advertisements and realized what real women actually look like. The confidence I gained when I stopped reaching for these impossible ideals changes my life around.

  • I agree that disclaimer should be mandatory. Will keep healthy confidence at reach.

  • I agree about disclaimer. Seeing something morphed and made to look perfect has negative effects towards the acceptance of reality

  • It has a massive effect on what we view as important in the world and is just dishonest

  • I object because it is dishonest and leads to us caring about things which simply don't matter

  • I object because what you see is not what you get....it deceives people, and must be creating unreal aspirations in young girls.

  • Lets love our best real self, our real bodies and minds, our unique looks, our diversity.

  • We should be told when we are looking at fakes, otherwise it is dishonest and misleading.

  • i support this because of the ridiculous arguments against it.

  • great idea, it would definitely help remind women what is a normal body/face and what isn't.

  • It makes women insecure about their bodies with fake and impossible goals.

  • I hate being deceived.

  • This idea would be much more effective if along with the disclaimer the 'before' picture of the model was added. They do this when remodeling homes. The before and after pictures are always included.

  • I don't like being deceived.

  • I agree with this 100%.

  • I agree 100%. The airbrushing is giving young girls impossible body standards to try to meet.

  • We should all make a stand on this and adding a disclaimer is not going far enough. By all means hide a spot or something, but making someone look like someone else is ridiculous. Let us have natural, healthy looking models for clothes and makeup and not someone elses idea of what a "perfect" woman should look like.

  • Bring it on! When people spend MORE time with other people instead of in front of media box, then this idea will seem as sad as it REALLY is. In the meantime, let people know when advertising that this thing you are putting out is not an actual human being.

  • Some people have called airbrushing art, or that people know they're airbrushed or touched up.. I'm 20 years old and have grown up not knowing this or the full extent of this until now. Destroying the natural beauty of someone to try and con people into thinking that that is what "real beauty is" is disgusting and is no more art than someone shitting on paper. The beauty industry has made me feel terrible about myself because I can NEVER look like any of these half-human half-computerized bimbos. I hope this goes through,

  • Wow, I knew they were airbrushed, but I didn't know it was THAT much.....making their legs longer, eyes bigger, nose smaller, but and belly smaller? Too much. I'm all for the disclaimer.

  • Wow, I knew models were airbrushed to look thinner, but after watching the video I just did while the airbrushing was done, it's RIDICULOUS! Making their eyes bigger, nose smaller, but smaller, waist thinner, changing their color and making their LEGS LONGER?! Gimme a BREAK! I'm all for the disclaimer.

  • henstchel: you and everyone who supports this thought is the reason why so many little girls have distorted body images and resort to eating disorders to change their body size. and also why little boys (including yourself seemingly) have misguided beliefs and understandings of what is beautiful and what should be appreciated.

  • Young girls are constantly bombarded with images of unrealistic standards of beauty, which results in low-self esteem, eating disorders and other negative impacts on mental health

  • While nothing is wrong with finding a person beautiful, airbrushing/photo-shopping, etc. end up creating a false and utterly unobtainable standard of beauty when when coupled with the mass-media, has the effect of telling men that THIS is the woman they should be looking for, and the real women in their lives aren't worthy of their notice (the bar has been raised far beyond reality) and tells women that they can never be good enough - with or without a man...ultimately this objectification (and sexualization) facilitates eating disorders, smoking/drug use (to stay thin), dangerous cosmetic surgery, depression, and can contribute to pornography and human/sexual trafficking...

  • Yes, this is an amazing idea! It could help many young woman.

  • I don't see the benefit in advertising to real people by using fake people. When I see a clothing advertisement with a Barbie looking model, all I think is how that wouldn't fit me or probably wouldn't look good on me. It seems like a poor advertising technique on top of being demoralizing.

  • Lets go one step further and ban airbrushing altogether for the detrimental effect is had on young women and on men's expectations.

  • Just discovered this ... and hope that the diversity of natural beauty isn't homogenised by retouching; not offered as a model of perfection that always appears so much less beautiful than the incomparable diversity of individual's own eccentric features.

  • Perhaps there can be a reverse re-touching from cookie-cutter-stamped-out beauty to beauty with the variety of quirky flaws, imperfections, eccentrics, nuances, and manifestations of the hundreds of fractal muscles all tugging in response to their own emotions expressing themselves on their faces ... all of which reveal more about the complexity, incongruity, paradoxes, ingenuity, and genius of our soul's represented on our bodies' canvas.

  • I object to airbrushed models as they give everyone else (probably including the models themselves) an inferiority complex.

  • I think advertisers are using more and more ways to fool people for buying their product. Somehow, it's part of their work, but it's giving a negative impact on the society. Young boys and girls are becoming more and more keen into transforming into the type of the figure they see on the advertisement. This not only has an impact on them physically, but mentally too. I strongly object this and this type of practice should come with a disclaimer.

  • I don't want my daughter thinking she has to be anything like airbrushed models. It just isn't real and not a good example for her to follow. :( Real models are beautiful, especially the ones that don't look like skin and bones, but like real people, so use them. Give people an opportunity for a career and income and support the world appropriately and set real and proper examples for our children, rather than causing more eating disorders and suicides! :(

  • I think it would do some good.

  • Airbrushing on models in advertisements misguide us grossly. It should be stated clearly, if any ad is using that technique.

  • There should be transparency so that people do not blindly follow the products supported by these airbrushed models.

  • Seeing is believing and such ads and marketing is misleading younger generation

  • We agree with the mandatory disclaimer regulation. There is nothing wrong with fake models, as long as everyone knows they are fake.

  • it would help girls with self image demands of society

  • I object because its not what one is seeing, such hypocrite adverts should be stopped and so do there products.

  • disclaimer no brainer! absolutely support the proposal

  • It actually makes more sense to highlight unedited photographs with the disclaimer rather than the edited. It should be know that more often than not, models are retouched majority of the time. I think that seemed a more likely thing to happen if anything, or a disclaimer stating that all images should be assumed retouched unless otherwise stated.

  • Because no one should ever compare themselves to images of false realities

  • I don't understand this discussion! We are all consumers and where we put our money is where the corporations will go.... so STOP supporting companies who do not show respect for all humans regardless of size, color, religion, gender or sexual preference. Companies or organizations who use airbrushed advertizing should simply lose their customers, clients, supporters... That simple! And we don't even have to discuss if the images are airbrushed or not - depicting people in a way that shows their body instead of their heart, brain or personality should be boycotted!

  • I agree

  • I agree 100% with a mandate on publishing disclaimers.

  • I agree. A disclaimer would at least increase awareness that so many photos have been altered.

  • yes.

  • yes.

  • I totally agree that images should state if they've been manipulated, and that the more awareness is raised and it's shown how unreal these images are, the more young impressionable girls won't compare themselves to a false reality.

  • It's false advertising.

  • It's false advertising.

  • I agree with having disclaimers, just as they have disclaimers for those mascara commercials where they say the product was used on false lashes. I think truth needs to come to advertisements. If your product doesn't work without using some kind of trickery to have to sell it, then don't sell it. And I think photoshopping models should be banned entirely.

  • This is an extremely important disclaimer to have, especially in such a way that children and young women will be able to see it prominently. Our youth are at such a risk for self-esteem issues as it is, and they are bombarded with ideas of what women should be, do and look like in order for anyone to pay attention to you. Children look at these pictures and aspire to be/look like them because everyone considers them beautiful, and what little girl doesn't want to be beautiful? Only the "Beauty" being portrayed to them is fake.

    -Strong believer that there SHOULD be disclaimers

  • I think it's fair to have a disclaimer when things have been modified for advertising
    They have it on a bag of chips to tell you that the size may appear larger than the actual size

  • Absolutely agree. When you are the mother of two teenage daughters, you will truly get an ugly reality check. Both of my daughters are tall, thin and gorgeous, but all they can see when they look in the mirror are flaws. This world is crashing quickly. One of my daughters already has an eating disorder and she is a long distance runner. She still thinks hat she is fat. I would vote for a disclaimer in a heartbeat!!!!!!

  • I think airbrushed models are a terrible example to set for the younger generation

  • I agree

  • It's an important idea. The argument of curtailing artists' free speech is a straw man. The point that our self esteem is being damaged, our expectations of ourselves have become unrealistic, that is real, and of great concern. But it must be accompanied by education and conversation with our young people (and with eachother, it's not just young people are falling prey to advertising, which is how its' being passed on to the next generation). It 's part of a solution, not THE solution. So why not do it?

  • This is common sense .. so it probably won't make it into law, but.. here's hoping!

  • This is an excellent idea but I also fear, as others have commented, that the disclaimer will not stop a young, vulnerable mind feeling inadequate when faced with such impossible, polished models.

  • As someone who grew up never feeling good enough and always feeling the constant pressure to be "perfect" I agree with this. So many people suffer from eating disorders and other disorders like that because of the horrible false image of perfection that we are told we need to obtain in order to be accepted by society.

  • So where do i vote on this? Only a comment section??? I agree that there should be a mandatory disclaimer.

  • I think this should've been made manditory a long time ago - it was hard enough growing up with images in the 90's but as computer tools and programmes get more sophisticated we need to make sure children growing up in this world are not only aware of the manipulation of society by mass media and false imagary, but also build their own confidence with I think realistic body imagary would help : )

  • The next generations should know the truth always, and understand you cant hold these air brushed images up to idolize, without knowing they are aspiring to a body image that is computer generated. Lets get this put in place for all airbrushing!

  • Airbrushing should be banned, it makes us all feel imperfect.

  • Totally agree, I want my daughter to grow up knowing whats real and whats fake...false body images are damaging to young girls

  • When it comes to airbrushing - stop using it. It should not be used on any models. Using airbrushing on models for any ad is false advertising. We are fools. What is the matter with everyone.

  • I have no issue with this principle. It just means that models that can be used to produce material without the need for 'tweaks' will be able to charge 10 times more than anyone else, as the ads could run without the disclaimer. There is nothing wrong with Airbrushing, I wouldn't want it's use banned. That would be censorship and going the step too far. At the same time it isn't right to mislead people by presenting something in a way that simply isn't accurate. A little disclaimer would perhaps shake things up enough to stimulate or encourage the create types to come up with another option.

  • I agree!

  • Video of how airbrushing changes things.

    Watch it.


  • I think it is wrong to be airbrushing women on TV and magazines as it gives young girls a false image of what they should look like when its not even realistic!

  • people need to know if what they are seeing in advertisements is real or altered

  • Yes!

  • This is a great idea and should be real right now. Is like the composition in food, because, day by day, seems clearer that models on advertising (food) is not only "food", it has additives (Photoshop and else).

  • Until we deal with Wall St. and Madison Ave. we are not going to make the gap between 1% - 99% any smaller. We may try to change the balance but if we ever wish to achieve an Earth Golden age it may just be a pipe dream. I fear this is the fate of mankind. But who said our species will ever remain dominant. We are not gods

  • I think that the addition of a disclaimer would help with the negative effects on body image young girls suffer. I think I'm a reasonably well-educated, intelligent person, and I genuinely had no idea that this happened, especially to such an extent, until recently in my late twenties. I spent a lot of my teenage years wondering why I didn't look like the people in magazines, on the TV, etc. If I'd seen a disclaimer it would have made me feel a lot better about myself/stopped my ceaseless quest to try and alter my aesthetics to an impossible ideal instead of loving who I am and taking care of myself and my looks as I am. I think that maybe this isn't enough, and airbrushing itself should be toned down, but at least this is a step in the right direction, working at the problem in pieces , rather than bullishly trying to take on a powerful industry that is so ingrained in so many aspects of our lives.

  • Agreed.

  • don't airbrush - it cuases mental ill health. In young people especially. People get their perception of the real distorted and when the real doesn't match their perceptions it feels wrong, causing distress. Particulary because they feel they don't fit in or are welcomed by a world that no longer mirrors them.

  • I agree with the comments that most people are aware that the images are airbrushed - but by how much? That's what we need to know. Maybe introducing a universal scale of the extent of the airbrush on the image should be put at the bottom of the page in the form of a code like a letter or number. Just like film ratings, where a 15 indicates the film is recommended to ages 15 and above and then additionally it explains what the film may contain to make it a 15. It would take a long time but it would help.

  • I object 100% because it gives young girls the idea that they have to look like that (9i.e perfect in every way) &, therefore, encourages eating dosorders & has seen sales of Cosmetic Surgery rise dramatically-in fact I think 'Airbrushing' should be banned altogether, as a Woman' natural beauty shine though with or without make-up alone.

  • Airbrushing natural features of a real human body creates unrealistic expectations and pressures upon both females and males. Why can't natural beauty be celebrated more? A disclaimer is a step in the right direction but still there needs to be more done to prevent low self-esteem caused by faking what we are shown in advertisements.

  • I agree!! We all know that they are heavily make-up'd etc to begin with, but it is a good reminder for anyone and everyone looking that it is fiction. Seems men and women, young and old alike too easily forget...and it's affecting self esteems, sex lives and the "realities" of an imperfect world

  • I believe that women should be portrayed as they are not as false, edited skeletons. Everything you see today in the media is edited to form the ideal - this is a false representation of women and should not be allowed - these ideal's create negativity on all people, not just young girls.

  • The cult of 'perfection' kills.

  • I think its about time someone addressed this because it's as a young person myself, it makes me very uncomfortable when i talk to my friends and they show me picture of a beautiful airbrushed model and they say to me ' i need to look like her' or 'i need that body'. Its absolutely ridiculous, showing these unachievable bodies of unreal women.

  • A disclaimer should be shown with all of these types of photographs as it lets people know that the models themselves are not perfect. I've just watched a video demonstrating the airbrushing of models and she ended up looking like a plastic doll. That's not normal and its time the industry stopped trying to force false ideals on people. It has negative effects on young girls and boys as anorexia is on the rise in boys and men. The media should be focusing on HEALTHY looking people not making all the girls look like anorexics and giving the impression that this is how women should look. Lets celebrate the diversity of women's (and men's!) bodies.


  • I agree because young children in particular have no way of knowing of something is airbrushed or not.

  • Natural is beautiful

  • I am totally with this, having personally experienced an eating disorder as a result of these campaigns not only do girls have to battle with their weight but the idea of becoming "perfect" and magazines are constantly misrepresenting beauty so we should address the harm we are causing now!

  • I support this 100% - my daughter would get a clear message that these images are manipulated and a lie. Poor body image and girl's obsession with looks is an epidemic.

  • Not everyone knows that models are airbrushed. In many so-called developing countries, where the implications of the mass media are not well understood yet, people believe what they see. My in-laws, etc., have very limited understanding of digital manipulation technology. The effect on young women in these countries is particularly worrying.

  • agreed!

  • agreed!

  • Theres no such thing as a perfect body! Everyone should love their bodies as is

  • That is exactly what Unsung Lilly is talking (singing) about in this video, check it out! http://youtu.be/-Q53J1nHB8k

  • stop airbrushing, save natural beauty

  • What is sooo wrong with the human body that we have to alter it beyond natural recognition to appreciate it? This gives a horrible message in an identity challenged world. I am all for natural and photoshop is just going to have to find another outlet for its creativity!

  • This is a very good idea! People take media unquestioningly and so many people believe the images they see are true. Most often they have been manipulated in some way and I feel people have a right to know. If we really understood how much of media is just fantasy and illusion we might just start reexamining our thoughts on reality!

  • should show true body..it is causing lot of ill impact on our society.

  • I agree that photoshopped or airbrushed pictures should come with disclaimers. I think many people know it happens but most don't realize the extent.

  • Women and girls need to know that what they are seeing is not what the majority of real women look like. This is a brilliant idea. 100% support.

  • I like the original girl.

  • I am a photographer and I agree with this proposal as today even simple photography of normal people for everyday use or small business - the clients though not paying much require and ask for airbrushing, photoshopping etc. The women in particular are rarely happy until they look like something that they have seen in a magazine which is a shiny fake plastic look to their skin. PS'ing excessively is very damaging for society's perception of beauty and self worth.

  • I object because by airbrushing models, you are creating the impossible beauty. A girl cannot grow a longer neck, or longer legs, and there for you are saying to her 'you are inadequate' she can try to loose weight to look like the model... but why, when she is totally acceptable as she is! And also more so, because the model was totally acceptable as she was, so why change her. Girls need to embrace their bodies and love themselves for who they are, not what the world says they should be.

  • I agree with this. Nobody wants to read a false article in a newspaper while being conned into thinking that it is true. We get offended by this because we know then how mass media can easily manipulate us. Whether it's in plain black and white text that brainwashes people, false imagery of an 'idol' is just if not more as frighteningly powerful.

  • Sports people can't take steroids - models shouldn't be airbrushed

  • I agree because it gives a wrong image to everyone as to what normal people and especially woman should be expected to look like. Not everyone knows it's fake and it just puts unnecessary pressure on people to strive for a look only very very few people can achieve without computer manipulation

  • agree with the disclaimer...

  • I think it is wrong to give the kids today a false sense of what beauty is. Airbrushing should not be allowed.

  • Great idea so that women of all ages do not suffer from the negative effects of such manipulation.

  • totally accept that. It happened that i wrote the same in my FB account 3 days ago and now see your idea. Genius.

  • Even being aware that they are airbrushed still makes me feel the need to look as perfect. I would agree with this for sure, and also perhaps we can start pushing for less or no airbrushing at all?? It's nice to be able to erase some zits sometimes, I will admit! But airbrushing the entire body and lengthening limbs is insane!

  • Airbrushing to such amounts that happens today seriously harms young and even older womens confidence and lifestyle- time to stop - at least tone it down!

  • I see people objecting because they think this is about banning airbrushing, but it's not about that! We're talking about having a disclaimer on airbrushed pictures- I believe that would not only be helpful in changing beauty standards, but also be really educational for everyone.

  • The right to be informed! I vote yes

  • This is an important step towards a society of better balanced and more content individuals. Images are manipulated to sell us an ideal of something that does not exist so that we spend money in vain endlessly trying to achieve an impossible goal.

  • It should stop because many young girls and women are taking drastic even dangerous measures to reach goals that
    aren't real. If they want to airbrush blemishes that's fine but they shouldn't falsify every aspect of that person, natural beauty is beautiful too!

  • Yes it should stop because women and young girls take drastic and even dangerous measures to obtain something that most often isn't real. To airbrush blemishes away is one thing but to falsify the entire photo is rediculous! Natural is beautiful too!!

  • truth in advertising - these pictures are misleading. misleading or misrepresentation is a form of lying. 'nuf said. can we simply use the truth in advertising laws to stop these misrepresentations? What is the difference?

  • I think its a great way to shatter the fantasy depictions of what people really look like in reality.

  • I agree that we need to stop making people 'look perfect' and giving EVERYONE a false idea of what beauty really is. Men want a woman who does not exist, ignoring the ones that do exist while little girls and young women alike become troubled, everything from self image issues to self-hatred to more extreme cases of depression, sometimes ending in suicide. It makes me sick that this is one of the many ways our society endeavors to destroy itself.

  • I would like to point out that it does in fact say, "simple step in the right direction" meaning that it is not going to be the solution, but it is another step closer.

  • I had had problems with my weight my whole life just and because this perfect-manipulated-computer created images!!! Stop pushing fake perfection and let the true natural real beauty flow!

  • I had have health problems due to fight my weight and dont eat well because all this fake- manipulated- computer created images of what a perfect body should be! Stop doing this! Stop killing beautiful teenagers every year because of your sick obsession of how a woman should look!!!! Real beauty comes in all sizes and from inside to outside! Lets do this mandatory now!

  • It has already had a devastating impact on young women, teenagers wanting botox?! Photo manipulated images as standard is lying. So it is false advertising. Stop lying to us

  • agree

  • Our 13 year old compares herself to these televised images of perfection, no shock that she always feels like she's losing! Time to publicise real beauty, pictures of real women and girls who eat well, exercise and take care of themselves. The airbrushing industry puts a great deal of pressure on young girls and older women alike. We all want to be the best we can be. If you shower us with these unrealistic ideas of what we should look like. We are all aiming for the unachievable and subsequently feeling like we are not good enough. Low self esteem is most apparent these days. The nations women need boosting and uniting! The advertising we ENDURE has the opposite effect and brings a negative warped view on oneself and creates a divide between the sexes.

  • I feel very strongly as a CBT psychotherapist that all airbrushing without before 'real' shots need to be banned. children are adults are growing up with unrealistic views on what they and others should look like- such low esteem is costing (UK) billions as I am treating people each day who are comparing themselves to unreal people- it should carry (airbushed models) a severe health warning. We are damaging our nations and promoting fakeness whilst we should be nurturing and promoting genuinity

  • see my comment (cbt therapist) just watched a commercial with the lady shown pre and after, it is not a total ban but it shows the picture before and after altering- also giving the mind also to adjust to what I am now about to see is make believe and a fantasy

  • I agree

  • Beauty cannons are doing great harm to teenagers and girls today

  • I agree with this principle but there is another side to the coin. Body censorship is preventing people from knowing what people really look like. In consequence many, probably most, young people get their body knowledge from the pornography industry. It is no wonder that the outcomes are so appalling in the more prudish western countries.

  • I fully support this idea to make it a legal requirement to state explicitly that the photo/image has been edited if only to draw attention to the unrealistic sexist ideal that the fashion/advertising industry promotes to women. I'm a man and I have demonstrated taking my own face (late 40's and a bit scruffy) and transforming it into a passable 20 something glamorous woman (faked up cosmetics Advert) to demonstrate to students I teach Photoshop to, the inherent falsehoods that are being marketed to them..they are often quite taken aback at the transformations that digital imaging can achieve. I ask them to question every fashion/advertising shot featuring a woman/women and ask, is it real, does she really look like that, why have they manipulated it in that way?

  • We are psychologically trained to base our self-analysis on the "normal" we see all around us. When we are bombarded with a false-normal, our self-analysis is faulty and we see ourselves as flawed and try to fix what is not broken or accept the lie that we are sub-par. Make sure the disclaimer isn't limited to female models. They airbrush and enhance male models just as much.

  • I vote for the manditory disclaimer when airbrushing is used.

  • I think this should be done, especially because our daughters are getting the wrong idea on what a beautiful body really looks like - they don't know what photoshop is or airbrushing they just want to look like the girl on the cover

  • I support this idea at 100 %!

  • This disclaimer idea is a great one. It does not ban "artistic license"; but rather protects teen girls from thinking they are not good enough the way they are, thus increasing their risk for suicide. It educates young males that see such images about unrealistic expectations, as well.
    I wonder, will they have this disclaimer under the Photoshop-altered photos in Playboy, as well? When I worked in digital imaging twenty years ago, I remember them Photoshop-ing images of Demi Moore for Playboy. I think even she would shudder to think of all the people that saw both her before and after images.

  • Wonderful idea this should defiantly be a law not just a proposal

  • Nothing compares with natural beauty. Airbrushing is unnecessary.

  • Being a fairly confident and comfortable person, and being fully aware that airbrushing does exist and that almost any female celebrity/ actress/ popstar would be pretty much unrecognisable if we saw them in true daylight, I personally don't feel that I am too affected by airbrushing. However, I know that I am a minority in that respect, and can't even begin to describe the damage that airbrushed images cause for teenage girls who aspire to look like them because they are their role models, they are successful, they are what most teenage girls wish to become. Young girls shouldn't be spending so much time doing their hair/ make-up/ nails/ tans... I worry what this will do to the world... as generations become more and more obsessed with looks, they will become less and less interested in reading a book or doing their homework.


  • This is a no-brainier, really. Truth, trust, and clarity are pretty fundamental to the success of human societies. Undeclared manipulation of images that purport to represent a persons is just detrimental. I have seen my women family and friends struggle with body image issues too much not to want to see a change!

  • This proposal sets a horrible precedence. The advertising industry has the freedom of free speech #1, second this model went into the photo shoot completely undone, no makeup and hair a mess. All the artists have done is shown the potential that this woman possesses and has chosen not too. Third where will this stop, me trying to explain to my two year old the disclaimer that Barbies are actually not representative of the female form. Or why not make CNN put a disclaimer that they are not reporting the news but rather a biased agenda. This is communist propaganda that is trying desperately to make mediocrity the acceptable norm.

  • Yes, I agree.

  • Absolutely, lets also put the same disclaimer on the Mona Lisa and any other work of art that represents the female form. That way people understand that ALL art is not representative of the female form. Photoshop is a tool for artists just like the paintbrush or a pencil. You object because you fail the ambition to achieve a higher standard for yourself.

  • Please do this! It's about time that young people stopped being made to feel inadequate.

  • One trick for all of you to do: study history of painting. You will se that what was considered a perfect female body in the XVIIth century was extremely different from what is considered a perfect female body today. Knowing that would help the whole world relativise today's concept of perfection.

  • And the perfect form was probably unattainable back then as well. Perfection the word in itself means "the condition, state, or quality of being free or as free as possible from all flaws or defects." The perfection you describe in old paintings is the artists version of perfection, and it was only attainable by a few women during the time due to social order and income it was not the average. Same as today this perfection is only attainable by a few and these few are looked down upon for "being free of defects and flaws as possible". Next time you are cramming McDonald's or some other fast food down your throat ask yourself if this is helping you reach perfection or do I not have the willpower to achieve something that others have sacrificed personally for. This self righteous attitude that everyone should look the same and that is considered perfect is garbage, that is considered normal. The average/normal american woman 5' 4", 144lbs, size 12-14, and is pear shaped instead of hourglass. The women that are "perfect" and these artists are not the villains, the problem is within our society that feels slighted or bullied because they can't look like that, this is a personal problem of the, dare I say, the "fat". Your body reflects how you take care of it, it is impossible to look like a lump of walking lard if you don't ingest garbage.

  • Completely agree. There should be no reason why a digitally or manually altered body that is being sold as “real” should not present a disclaimer indicating that it is, at least to a certain extent, a fake, manipulated, image.

  • The largest problem with this bill is it is a complete waste of money!!! Even IF you got it through the Congress, Senate, and signed by the President it would never ever make it through the Supreme Court due to Freedom of Speech. Use this money for something worth while like paying for poor peoples Obamacare.

  • I met this really pretty girl at the bar this weekend and before we went home for the night she handed me a business card that stated "not my natural hair color or length, nose has received plastic surgery, breasts are smaller than they appear (water bra), waist has been surgically modified, and I am using special underpants to make my butt look tighter". Lets get real for a minute reality is what each individual makes of it, disclaimers on ads is not going to do anything to make the world a better place. Lets call this campaign for what it is, a smear campaign to have women who want to look like that but don't, feel better about themselves. This world would be so much better off if we just worried about ourselves and if you didn't like something then don't buy it. You don't have to buy these magazines or let your teenage daughters look at them in your home. This education comes from home not government regulation.

  • This is a very good idea. On every manipulated photo there should be the statement, that it has been transformed/changed, esp. advertising & human bodies

  • I like this idea -- could we have it in a readable, visible font size, though -- so people REALLY see it


  • EXCELLENT IDEA -- bigger font than most disclaimers would be nice, but maybe you have to start somewhere

  • I am a visual artist and have studied the human figure for years.. I do not like Photoshop because its mathematical based tools make a photo look plastic. A little use of them work ok ... too much makes a image look like cartoon. A camera image itself is flawed because of it mathematical based single lens perspective. Nothing is better than a Human seen with Human eyes... everything else is illusion. We need to hold to teaching the difference between illusion and what is real. I do not create images of the human figure because I am not interested in illusions or dogma. I like the idea of the disclaimer. People need to find learn and truth for all images.

  • I agree with airbrushing to give a clear complexion but not to make the body slimmer.

  • I've been aware of airbrushing models for over a dozen year. I have yet to see an ad use a disclaimer (at least a disclaimer in large enough print to read, and on tv screen long enough to read).

  • good idea

  • I don't like airbrushing because it distorts how people look. Already there is far too much emphasis on looks. Air brushing only make the domination of women worse. Women have the right to lok the way they do and to be respected for who they are, not who somebody else wants them to be.

  • Yes. I agree that disclaimers must be provided... what you see is not always what you get.

  • Yes, yes and yes!

  • The transformation is unbelievable! For so many years my daughter wished to look like them, no she is 23yrs old and knows how photoshop works. She now encourages her 2 young cousins not to believe what you see. She has even given the a demonstration to show how different we can look after just 10 minutes of manipulation.

  • I wholeheartedly agree. The disclaimer is important for the precise reasons you have stated.

  • I agree with " let's make the airbrushed models disclaimer as big and as ugly as the warnings on cigarette packages" No need to explain the reasons.

  • Should be mandatory

  • By law this practice should be stopped. It is false advertising (although we know that most advertising is exaggerated) plus it has a negative effect on younger females.

  • Yes, I think there should be a mandatory disclaimer!

  • I totally agree. If companies are confident enough that their products are good, then they shouldn't have to advertise them in a false light!

  • I agree because the problem isn't women being dumb-think about it. Yes, part of it is the woman choice, but think about it-if there was a problem with more men getting surgeries to make their penis bigger because of pornography, what would you do? Yes, encourage the men to not listen to media, but the main problem right there would be the influence of pornography. I think that airbrushing young people is, indeed, a form of art, but a rather harmful one. I have no problem with makeup, but airbrushing? Really?

  • As someone who has been in the advertisment business and the digital alteration side of artwork I think this is a brilliant idea.

  • It also affects men and their self image. Great idea!

  • I vote yes, make it mandatory.

  • @hentschel It doesn't mean they wouldn't be airbrushed. It just means that if it is airbrushed, it would say so. So in the end you can still have your airbrushed models but it would help young girls realize that almost every model is photoshopped so they can stop hating themselves so much. Overall it does not affect you in any way but it benefits many other people in a good way so I don't really understand why you would object... :/ ???

  • As someone hoping to get my ACA in Photoshop in the next few months, I don't know everything but I know a lot about what Photoshop can do to an image. Throughout my experience I have changed race, hair colour, size of body parts, etc, etc, etc. It is something artistic that I enjoy doing but if it is unknown that the image is Photoshopped to others, they may take it seriously and it could cause serious negative effects. If all images were advertised as Photoshopped from the very first ad that was ever edited, young girls would have never started feeling self-conscious. Photoshop slowly made it's way into society without us even knowing for many many years so our brains were tricked into thinking that it was real. And now when we see images that we know are edited, we still can't get the notion out of our minds that it is real, all based on our first impressions. I agree with this for the new generation but I still wish something like this was made when Photoshop was first created for our generation. Don't get me wrong, I love Photoshop but I really don't see the harm in letting people know when publically displayed images are edited. I don't think it will help our generation much because we've already spent years thinking things are real when they aren't but I hope this will help people in the future, to grow up knowing it's all fake from the moment they are born.

  • No wonder many females go through this stage... they want us to be beautiful but their beauty is fake so it's unachievable.

  • Here's an issue no one talks about. It's all about the self esteem getting damaged because you are not beautiful. What is happening to the beautiful people because of this? It's all perception, reinforcement and lack of punishment you know. I"m sure they will block anything (the industry) because of the money they are making. duh? don't you ever think? whenever I have written to someone they don't answer, mum's the word. Here is my story, I am wasting my time. You are wasting everyone's time if you are just here to blurb about yourself and not answer anyone else. This is not a dump. Here is my story. I was beautiful and hated it. I was assaulted and raped daily for a long period of time. I was harassed constantly. I was violated in everyway. guys wouldn't leave me alone and things got rough. They got their way, I didn't. No one wanted to talk to me, no one wanted to hire me, as soon as the saw me they thought it was right that they should punch me and rape me. It was laughable to them. I had a baby and it was stolen. I can't get the police to do anything. Sure everyone talks, no one cares. everyone is isolated and lonely and don't lift a finger for anyone. And then everyone has the nerve to call me a liar when I tell my story. A lot of things have gotten worse not better. It is inaction that is the cause of problems in everything. No one was arrested by the way, ever, I have been diagnosed with 'mental illness', not PTSD, offered medication and pretty much hit the road. Things need to improve people have to stop thinking the old way is inhumane, get with it.


  • I object because a model's appearance, be it altered or not, shouldn't be such a huge concern in society. As for it causing negative effects on women and specifically, young girls, you must understand that it is up to you whether you emphasize to women and children that these are not what the people actually look like. That they are altered beyond recognition and that you should in no way feel it necessary to look like them. To require a disclaimer would do very little or nothing at all considering the fact that any magazine can put it in the tiniest of fonts. And trust me, they will...

  • @hentschel it's not saying to make it illegal to airbrush, it's saying to put a disclaimer under it saying that it isn't 100% real

  • Being a model, myself, I see the harm it does to people everyday. Involved with this industry, even I think that this is right, because I see my friends go through anorexia and bulimia to be like that girl in the advertisement - who isn't even real! Most models start very young, a lot are signed at around 14 because of their "smaller" frames. We need to change the image of modeling. The face of America should be like AVERAGE Americans. ---Cheyenne from NYC

  • Great Initiative!

  • I strongly oppose airbrushing and touch ups done to any photography because the ultimate motivation is to sell a product and therefore make more money. I find it sad that money is determining false beauty. No wonder society has low self esteem because it is almost impossible to attain such " beauty" unless there is great wealth involved and even then some things turn out with devastating results.

  • Just like cigarettes, there should be disclaimers on products that create harmful effects. These models are not real, giving young girls unrealistic expectations of themselves.

  • It should be documented...

  • Most women look at these models as perfection…let's be honest - no one is perfect.

  • Hentschel is missing the point. I suspect that this is one of many points that he misses. I like the idea of a disclaimer.

  • I absolutely agree with a "mandatory disclaimer.
    Elizabeth McAllister.

  • I agree because although some people may be aware of photo editing, having mandated disclaimers would eventually change the way we look at "perfection" and help the next generation to love themselves for who they are. It would pose a productive challenge to the industry to NOT edit photos.

  • excellent

  • There should definitely be a mandatory disclaimer.

  • Its the least we can do. Deception in advertising is no secret, but this is one practice that is harmfully affecting the self image and self confidence of entire generations of young women.

  • Its the least we can do. Deception in advertising is no secret, but this is one practice that is harmfully affecting the self image and self confidence of entire generations of young women.

  • One vote for reality. No thanks to the illusions.

  • A disclaimer wouldn't disallow the practice, just inform people that what they're looking at has been manipulated. Truth in advertising!

  • I agree with the idea that there should be limitations on airbrushing ads. Especially those aimed at teens. I don't think using a disclaimers would help much. That being said, anything to help young women feel better about themselves, I am all for! It's worth it to save even one girl from hating herself and doing something drastic.

  • This should absolutely be passed. Such a good idea.

  • Agree.

  • I agree in 100%

  • Great! Voting for my daughter /nieces

  • I vote up this idea

  • Of course there should be a disclaimer. This will decrease the psychosocial stress of physical looks through and unhealthy harsh diets and habits to get an unreal body. Depression rate with decrease also and so on...
    This should also apply to restaurant chains, fast foods, etc. Because you pay for what they advertise and get what they want. Most of the time doesn't even resemble the picture.

  • This wouldn't really change a thing because the REAL models look the same in person, with no makeup, on instagram, etc. Most of the airbrushing is done on celebrities. That's why there is all those CELEBS with no makeup. Adriana Lima with no makeup sweating after a workout still looks as beautiful as her in a VS Campaign.

  • The unperfect ones always are the more interesting looking ones. The perfect ones are the boring ones.

  • Grown up people realize the models are air brushed. What matters is to not give a false view of reality to the youngest. I've seen to many girls struggling to lose weight, too many boys mocking girls with small breasts because it was not the image spread on TV (what they think is reality), thus it was "not normal".

  • Great idea, it is a step in the right direction.

  • I agree that a disclaimer should be applied. The photographers and even the models are artists, the airbrushers are artists, but we as a whole don't see it as art. We see it as an unobtainable goal. So yes, we should disclaim that these images are art and in no way represent a real body ideal. They are pretty to look at, though.

  • OK

  • The truth is all there is.

  • I agree with this in concept but not entirely. If a commercial for a restaurant must use a real menu item, then a picture of a model should not be permitted to be altered to portray an unrealistic image. That being said, if a car company is allowed to edit the lighting and white balance of a picture of one of their cars, the same should be allowed for models, so long as the physical appearance of the individual has not been altered unrealistically.

  • Yes we need a disclaimer for any modification, whether it is a photo editing or genetics, or plastic surgery, or harmone treatment.

  • Perhaps this would enact a global Hawthorne Effect. Knowing that their cover will be blown anyways, models and editors won't bother to manipulate the photos and we can all get along with realistic view points about the human body. Otherwise we can continue to worship an unattainable and unrealistic ideal which will never exist in reality. Cool.

  • a moral and ethical necessity for the health and wellbeing of girls, women, and those that love and are effected by them.

  • Excellent, this should happen anyway, it's shocking it hasn't yet.

  • I hate the fact that thousands of women spend exorbitant amounts of money, and risk their lives to get very insane surgeries, sucking out or off large portions of fat and sewing a woman back up, just hoping they don't get huge infection, the biggest health risk of plastic surgery..usually they feel better, but sadly, even with stomach reduction surgery, most people slowly return to their normal size once the original weight loss slips, Many force their stomach to stretch back to the previous size almost. It's possible. All of this dangerous behavior, as well with botox, injections and silicon, to name a mere few of the procedures that people have done to themselves just to be beautiful. Because of airbrushing, people die, hate themselves; even teenagers who obviously don't need to worry about this type of thing are participating in this dangerous behavior as well. Please require a mandatory disclaimer stating that this image of this model has been manipulated on a computer. Thank you for considering this request.

  • YES

  • YES

  • All of this kind of advertisements make us believe that womens like this reallynexist when it doesnt and even worst little girls try to look like them..

  • those fake models really frustrate real people.

  • @ waylonsweat: airbrushing is not art. Its a tool to help you sell a product and nothing more. This comes from am a graphic designer and a photographer! Thank you!

  • i agree because air brushing creates a false perfection in people that does not exists, no one is perfect everyone has a least one flaw and air brushing makes people compete with a false looks thus creating low self esteem. These advertisements is distributed throughout the whole world and it effects us all unconsciously especially the younger girls. Airbrushing creates a beautiful fat lie not the reality of true beauty.

  • Great idea! Let's embrace flaws as part of humanity, and accept that beauty is not just about being size 0, having high cheek bones and flawless skin.

  • I agree. The power to produce/distribute images - photos and videos - that become a model for the whole society, in the current social (dis)organization, is detained by a small number of corporations. Such images are spread EVERYWHERE. It is not up to the individual to choose keep her/his eyes closed or isolating her/him/their children from the real world around. It isn't an individual matter - choose to close your eyes; to turn off the TV, smartphone, computer; talk with children. Oh, come on, please. A man asked: "How in the world does this affect the state of our world today?" YOU are kidding us. Go study before talking nonsense.You need to understand that this is a SOCIAL issue. Society must, democratically, get control of production and distribution of images that become models of socially acceptable bodies. It is not ethically conceivable, if we're talking about CIVILIZATION degree, that some companies, in order to boost their profits more and more, monopolize and keep the power to dictate models of female bodies (just to remind: women's bodies are HUMAN BEINGS, PERSONS) increasingly dehumanized, causing health problems in large scale and even deaths.

  • I agree.

  • It's gotta change, people.

  • Keep women real.

  • Any mandatory disclaimer should also state a percentage of the pic the disclaimer has to cover otherwise it would be so small that even the best sighted would need a magnifying glass to read it

  • I object because airbrushed models are hotter than non-airbrushed models.

  • I absolutely agree with this idea - I vote, and I hope I have no more to see this kind of massacre

  • This could change a lot of things. More than lies, more than advertising from the mass media it change people. Society and how we see things. We're not perfect and we'll never be.

  • I think this is a positive move for both the advertiser and the public. Reasons for public is obvious, but perhaps a product will appeal more to the general population if the model in the ad is more like the general population. I, for one, am more likely to buy a product if I see myself using it. And a model that is more realistic will help the consumer make that connection.

  • agreed.

  • I totally support the move because I think women today spend far too much time obsessing about the 'imperfections' of their body. There are other, more pressing issues, that deserve our attention and energy. Gender equality maybe?

  • The question is why is being HOT an issue in the lives of many women. Looking good should be enough. And what about men .. most of these issues concern women. Men on covers are not Always that hot or attractive. Why can't we just accept the fact that allmost everyone has a body and a face that is good, perhaps not perfect. but who decides what is good and what is perfect.. a few people and we accept that for a fact.

  • This disclaimer should become mandatory. Women are people with thoughts and feelings, not objects to be designed and manipulated purely to give a few twisted humans pleasure while this artificial 'ideal' is forced upon and crushes the souls of countless others.

  • I think this is a really good idea. I've been fighting against low self-esteem and other disorders for a long par of my life, and I'm still, so I would say that this is very useful for people like me and for the rest of the world.
    I'm not saying that models or airbrushing should be banned, or that my problems are because of them. It just would be great if society stopped having an "icon" for beauty and make us feel bad if we're not like that icon.
    It's not about "if you don't like it don't look at it" because this kind of adversiments or pictures are everywhere. And you don't even need a picture to feel bad, because everyone forces you to be "perfect" (even though that perfect includes unhealthy), and sometimes they do it accidentally, but it's the worst feeling ever.

    I would say that it's not about airbrushing, it's about society's mind.

  • This is a brilliant idea, and will help us all to love real beauty & real people with real bodies - hopefully including our own :-)

  • I think this a great idea that could really help women and men in their perceptions of women. It can also help with our perceptions of men - men are airbrushed as well.

  • Why don't we change the models. Disclaimers are useless but if you put a real women/ man in magazines etv. you will achieve your results.

  • hentschel, your comment is such a wonderful direct illustration of why our society needs to change the way it views women in general. You think they're hotter because you only ever have that option. Get with it bro

  • I think this idea is perfect to the society we live in today, where we require so much of ourselves by looking at models, that's because we are not aware of how much they airbrush models to look like we see them in magazines, so i'm in favour.

  • Who is really making the money off this here? The weight loss and food industries. If we can stop the feed then we can work towards fixing the problem.

  • A disclaimer wouldn't hurt. It would give the artist credit and men and women a different perspective on what is real and what is not. Parenting is having accountability for your children. But making a change in society is having accountability in the world.

  • Agree

  • Agree.

  • Not just in print media. All across the advertising landscape. Lets show the real, not the imagined.

  • Ban this, not just disclaim it!

  • Absolutely.

  • Stop the photoshop

  • Stop the photoshop leave people as they are

  • this has been sitting for too long, would love to see this move forward

  • Definitely agreed - it's both false advertising and psychologically harmful. Even outside of recognisable 'advertisements', airbrushing on the covers of magazines and so on creates a false body image in the minds of female readers and a false expectation in the minds of male readers. Airbrushing should come with a disclaimer any time that it is used.

  • That's thoughtful.
    Airbrushing can carry on, just put a disclamer so people know better. Not much harm done, airbrushing, is it? OR IS IT?

  • I don't think that they should stop with the disclaimers at air brushing. Their age should also be displayed, as most models for a lot of fashions are, as they say, "tweens". They are pictured in clothes meant for people much older than they are.

  • I don't watch magazines anymore because it makes me feel fat and ugly

  • I think having the disclaimer is a wonderful idea. Airbrushing is still useful in aesthetics and symmetry to draw the eye, but it should be done in a way that has a positive impact on young women instead of a negative impact (thus the disclaimer)

  • Seems legit. In the video used to promote this idea, the woman is definitely about three times as sexy before she's edited. If this disclaimer idea works to the point that people stop editing women, we will see more sexy women, and be able to notice the sexy women around us more easily. The woman in reality is the kind of woman we would all like to celebrate. The woman in the final picture is a woman nobody knows. It is even possible that advertising without that level of editing would be more successful; I know I'd prefer to look at the woman as she is.

  • I think it is a necessity to add disclaimers onto all airbrushed models. The world population of teenage girls severely suffer from a low self esteem. This is largely because of the comparisons they make with actresses or models. By adding a disclaimer to airbrushed women, these girls will be able to understand their true beauty. This would be a win-win situation for everyone because the girls would feel better about themselves and when guys start to date these girls, they will be able to have a women that knows her worth which is rewarding to the men.

  • It isn't fair that normal looking girls have to feel like they aren't good enough. Maybe a disclaimer would remind them that the girls they're seeing ARENT REAL.

  • Creating unrealistic expectations of beauty through photoshop creates a false sense of worthlessness in our society. This disclaimer proposal is a great way to begin making a change for this issue.

  • Yes I totally agree. You have my vote.

  • I personally thought she looked more beautiful before airbrushing. I agree with "let's keep it real". It would only be honest to have a disclaimer, and we all appreciate honesty.

  • Airbrushing takes the image of an otherwise beautiful woman, and turns it into a freakish, distorted oddity. The advertising using this ugliness needs a disclaimer, to help people understand that NO human being can look like the image.

  • I am an upcoming runway/print model, and seeing the video they did for this honesty was a relief. I get so much make-up and airbrush tans thrown on me every time I have a job. I love it, it is apart of my job... but I cry seeing that video. I wish I had seen it earlier. I wish my cousins and sisters had seen it earlier. Before I could even get signed to my agency I went on a starvation diet to get to my size and look like those girls in the magazines, only to find out I am photoshopped and cropped anyway! I was never a big woman. I was a size 4 my whole life (20yrs old today). Personally, for me, seeing a disclaimer stating that these women have flaws and curves just like any other human would have made my transition into wanting to become a model much easier. I'm not saying this is going to change the world, but It could change one life. One girl could second guess going on that starvation diet to look like a guess model in Cosmopolitan Magazine. It is a step to show girls and women that we are all beautiful and we all have flaws; Even as a model.

  • young impressionable girls & boys need to know that the standards they are exposed to in the media are false - that no one looks the way these airbrushed models do, and that human bodies are unique and special just the way God created them, not as Photoshop created them

  • This is a beautiful and genius plan. I couldn't agree more. There would be less eating disorders! Girls would have less stress put upon themselves to look like the fake ads to please men. Girls need to know the truth!

  • I agree, because while many of us may know that a model is airbrushed, we may not realize *just how much* the model is airbrushed. There's a difference between slimming someone down or making their skin "glow" and slimming them down, making the eyes bigger, lengthening the legs, etc
    Also, most of the objections are to stopping airbrush techniques. This is just sticking a disclaimer on it, like you'd see on a cd that has adult content. It doesn't change the content, it just lets you know it's there.

  • I've seen too many young women adopt destructive lifestyles (i.e. binge-and-purge eating, unnecessary plastic surgeries, etc.) in an attempt to obtain an unrealistic, and ultimately unattainable, "ideal" beauty. Meanwhile, they completely lose all semblance of a positive self-image.

  • I completely agree. Men with no sense of decency are only ones benefiting from such a practice and it gives impressionable young children a horrible message, and leaves the original models feeling like rubbish about themselves and their work as it is all illegitimate. STOP AIRBRUSHING!

  • I object because this idea addresses a symptom of the problem it seeks to solve, not the actual problem. Models are airbrushed as a *result* of society embracing / accepting unrealistic standards of beauty. Disclaimers on airbrushed models wouldn't likely impact the fact that these images would still be pleasing and therefore aspirational as a consequence of our existing tendency towards unrealistic standards of beauty. For instance, there are numerous cartoon and artistic depictions of women that adhere to these same standards, are obviously not real women, but still have the exact same effect of reinforcing these unrealistic expectations.

    This proposal does not effectively address the root cause of the problem it seeks to solve and would therefore not likely lead to meaningful or significant change.

  • I support! All it requires is a disclaimer so people are aware about what they are seeing. If you protest against people lip syncing you should support this too as a photo shopped picture is deceiving and cheating especially when it is not representing person's true self.

  • I like this dea

  • I agree that this should be a law

  • My wife, who is slightly under her ideal weight thinks she's very overweight - why do you think?

  • this helps people distinguish fantasy from reality.

  • I think the disclaimer would be a helpful way to help with the body images of not only young women, but women of all ages.

  • Waylonsweat- By that logic, the artists are finally getting recognition for their work. A censorship of airbrushing is not what is being suggested, only a way to raise awareness that what you might call "art" (I am not accepting or refuting your claim, only restating it) is being performed on the photos. A painter, for example, would not be censored by being required to say if he used oils versus acrylics.
    In addition, there is surprisingly little awareness about airbrushing. This lack of awareness is especially prevalent among some of the most impressionable people, children and youth. Therefore, a disclaimer of this kind would have to be easily understandable and obvious. Either way, an increase in education among the youth about such matters as airbrushing and the general corruption of the mass media will be completely vital in the fight for the re-enstatement of positive body image and free thought among all people.

  • When truth is introduced everything that is based on a lie including any fear has no chance. -AJ Miller

  • See the effect of the lack of commercials on Cuban women:

  • This is a great idea

  • Its not about socializing anybody or anything. This is not only about females or males. NOTHING in todays media is shown as it is. If its not a lie, its biased or manipulated to death. This idea doesn't go far enough. And by the way - having to add a disclaimer is not censorship. Using makeup and photoshop even on the most beautiful person on earth is.

  • As a man I enjoyed watching these bodies, but through time I have felt how it destroys my feelings for real girls and makes some stupid expectations

  • I think that being aware of a model having been airbrushed is just the first step. When you look at an airbrushed model women subconsciously compare themselves. Even if people are aware it still has an impact on self image and self-esteem. Ideally I would like to see the practice outlawed all together.

  • The disclaimer on airbrushed models should absolutely be mandatory.

  • I vote for this because we need the transparency in order to prevent the potential internal destruction that we are causing to future generations. It is not hard to implement, and if companies really think their models are perfect enough to advertise their product, they should be comfortable with showing the model exactly as they are rather than with the help of airbrushing. If not, why not feature a disclaimer to state otherwise?

  • Great idea. A hard battle but worth the fight.

  • Most people know models are airbrushed, myself included (although I had no idea how much manipulation was involved). However, many people still don't, and I can imagine the inadequacy one must feel when seeing one of these photos of a "real" person!

  • Definitely should make this happen

  • Yes.

  • Our standard of beauty is our spouse, not airbrushed models. The Lord made Eve, only one woman, and presented her to Adam as his friend, lover, and wife. What he did not do was create millions of women and say "choose." She was his standard and the same should go for every man and every woman yesterday, today and tomorrow. If you are single, consider preparing for your spouse so when the Lord brings them into your life you are pure and ready for them. Be prepared to love them and have only them be your standard of beauty. If you claim to have a "type," you need to get rid of that mindset because you have bought into the worldly mindset of "the perfect girl/guy."

  • Genius idea. So many young women (AND MEN!) think they need to meet society's expectations, not knowing that they will never meet these expectations because it is impossible without photoshop altering! Young people idolize these false images of "beauty" to the point that they lose their own self-esteem and begin to hate themselves. This is NO way for a young individual to be brought up, especially since we're lucky enough to live in a country that gives us all the necessities we need. The one problem we're faced with is our psychological health and being brainwashed by the media and "models" (frauds) is what's causing the most damage. WE DEMAND THE TRUTH! I definitely agree that mandatory disclaimers should be put on every magazine cover, music video, television ad, etc. that manipulates the bodies of women and/or men. Save the future youth, protect them from the false icons society feeds them.

  • A great step in the right direction - that direction being the one that leads to a world where natural beauty has been reclaimed.

  • This is a great step in the right direction - that direction being the one that leads to a world where natural beauty has been reclaimed.

  • I support, i'm tired of all the fake crap.

  • disclaimer sounds like accurate reporting. otherwise people think what they see is reality

  • It's about TIME! I don't think that people realize just how manipulated images can get. Having a disclaimer there clears some of the smoke and mirrors in a way, mentally.

  • airbrushed ads cause body dysmorphia and self hatred among too many women.

  • Agreed

  • This is a beautiful idea. I'm behind it 100%

  • This is a brilliant idea and one step on the way to self-acceptance and happiness for more people - especially young people.