Body Image Distortion Prevention

Ban advertisers and companies from using models (men and women) who weigh 85% of his/her supposed body weight. This is one of the DSM-IV criteria for anorexia. As of now, 70% of the women shown in the media are at least 85% below healthy weight. Young girls are comparing themselves to these women that are unhealthy, thinking that this is the ideal body image. This grossly unhealthy body weight standard promoted by advertisements is a contributing factor to eating disorders across the nation. These advertisements are misleading to the point of harming the public health and should be stopped. The solution is simple, it should be illegal to hire young women as models unless they meet this health requirement of at least 85% of their supposed body weight (this number depends on BMI, weight and height).

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33 Comments

  • Totally agree with your idea. You can read my comments under "Many Fashion Models are "still" too skinny" under Health

  • It sounds great in practice, but is it not undemocratic? Can a government regulate a company to that extent?

  • Whats needed is more diversity and not showing women as objects, if women are viewed as individuals it shouldn't matter what body shape they are and some people are just skinny.

  • I object because men and women should have the right to choose how to treat there bodies without government interference

  • BAN? I'm assuming banning is more work for the people who will get involve and it may be complicated, however based from the video that sent me here, I thought the disclaimer idea can

    I can see the intention of this idea, however it's not specific enough. From a graphic designer's perspective who had minimal experience on fashion, I am interested where is the fine line to "image distortion". I'm not a photographer or had no experience whatsoever on photo shoots, however I'm aware that there are other techniques for body manipulation such as Camera Lens, Perspective, Lighting, Make-up can all affect the outcome of the body. My point is to what extent do we say the body is manipulated to

    I do agree that the Beauty Industry should collaborate with the Health industry in terms of the body image. It is important to have an awareness on an accurate representation of a healthy body also to reveal all the misconception about health and body image, nonetheless there are also psychological and other factor that may cause someone's weight.


    On a different note,

  • (First and foremost excellent video, it is effective since it sent me here. I apologize for the unfinished comment posted, )

    BAN? I'm assuming banning is more work for the people who will get involve and it may be complicated. Banning these big companies is very expensive and requires many support and money, however based from the video that sent me here, I thought the disclaimer idea seems fair.

    I can see the intention of this idea, however it's not specific enough. From a graphic designer's perspective who had minimal experience on fashion, I am interested where is the fine line to "image distortion". I'm not a photographer or had no experience whatsoever on photo shoots, however I'm aware that there are other techniques for body manipulation such as Camera Lens, Perspective, Lighting, Make-up can all affect the outcome of the body. My point is to what extent do we say the body is manipulated, since all images are not an accurate representation of the subject its representing. (Just a thought, I've always though the model were skinny, because designers wants to emphasize the clothing more than the body)

    I would like to propose that the Beauty Industry should collaborate with the Health industry in terms of the body image (if possible). It is important to have an awareness on an accurate representation or range of a healthy body also to reveal all the misconception about health and body image, nonetheless there are also psychological and other factor that may cause someone's weight.

    On a similar note, as someone had mentioned, people should not be stigmatize on the way they choose to represent theirs bodies, and have the rights to do whatever they choose to do on their body. And this is where the importance of showcasing body diversity.

    To conclude: Banning is an expensive procedure, to what extent do we say that the body is manipulated, I would like to propose for raising awareness to body health. finally the rights and freedom to chose whatever you want.

  • Totally agree with your idea

  • False advertising it is, fraud on a global scale...just another example of how We, the People, are manipulated for THEIR enrichment, not ours.

  • Young girls should stop thinking they're too fat if they are more than size zero.

  • I agree because these misleading advertisers are targeting impressionable younger girls and boys who compare themselves to these so called beautiful women or men which is very unhealthy physically and potentially mentally and emotionally. I saw pictures from the 50', 60's and 70's on how girls in there teens looked in there every day clothing and how they carried themselves. It was shocking to see the incredible differences. Fast forward to our time and you can imagine the ongoing changes, it is scary to think that these corporations have so much power and influence that goes unchecked which they wield for the bottom line, the "almighty dollar". Society and generally our children are getting more and more messed up because of these vultures and there misdeeds. We need rules and laws to protect society from these type of people or else sooner or later we'll all be part of the Jungle.

  • I agree that the media is misleading and that young girls and grown women do not need this kind of portrayal as to what they (we), should look like. It is unrealistic and harmful.

  • Favoriser la circulation d'images corporelles plus réalistes car la distorsion affecte le bien-être des personnes, notamment en affectant l'image d'elles-mêmes : le mythe de la beauté parfaite!

  • I don't remember looking at photos of models when I was young and comparing myself to them. I don't think it is healthy for the models (male or female) to be under a healthy weight.

  • Brilliant! Will this really work?

  • It's about being transparent! By altering images and passing it off as a true, an adulterated image is deceitful. You might say, 'but everybody knows they alter those images', and you'd be wrong. Also, the average person, and especially young people have no idea to what extent. Even disclosing that the image is altered is not enough. We should do even more. People are not only anorexic because of this practice, this and other things lead to suicide, it's been documented!

  • The practice of banning and restricting ideas and actions is outdated. In modernizing societies and cultures, where old values still prevail, it is even counter productive. In such cultures it only offers certain sections of the society an opportunity to exploit such bans and restrictions for their own benefit.

    Instead, it is more important to inform and enlighten as you have done in your video. I agree that this is a much slower approach and it will be quite a while before such persuasion will help us realize our goals of having healthy and sensible adults. But, we could accelerate this process if we can have technology help us find ways to provide added information, in real time, as we see videos like yours. This will help the viewer realize the consequences of such delusive behaviour. At present we can only do this with text where we can embed links in words or expressions. If we wait a while we will have a solution.

  • http://www.youtube.com/watch?feature=player_embedded&v=17j5QzF3kqE

  • http://www.youtube.com/watch?feature=player_embedded&v=17j5QzF3kqE

  • Even the models aren't naturally "good enough" ...
    http://www.youtube.com/watch?feature=player_embedded&v=17j5QzF3kqE

  • Where do I sign!? I am a recovering bulimic and I completely support this idea. Our society seems to have a tone of "being real" but our advertising is not. We are a culture of excepting others for who they are but we strive for unrealistic body images. Yes, banning would be hard, but a disclaimer in 12 point font, not 1 should be required. Why is a 8 hour photo shot job not considered false advertising?

  • Totally agree

  • Yes, Agree. It should be illegal to hire young women as models unless they meet this health requirement of at least 85% of their supposed body weight. Totally agree, it has adverse effects on the society.

  • I believe that it is crime to show something that doesn't exist.As I am model I know well this industry. Some girls are too skinny and they do lot of things to stay that way.on the other side new generation believes in what they see and trying to be like the ones on a tv screen.

  • We need to transform advertising as we know it. We need to transform manufacturing as we know it.
    Human Health and well being from truth, honesty, knowledge, and understanding of our environment come before manhungry quest for capitalistic gain

  • I object because your infringing on free speach and expression there is another idea where it must be known if altering occurs

  • I object because a person should be able to get a job, no matter their body size. Big or small.

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